Tag: Sales and Marketing

April 4, 2023

Maintaining a healthy reputation is something that all businesses must do to ensure long-term growth. In the age of digital media, efforts to manage brand image must also encompass online channels, including social media sites and product review platforms. Making […]

March 22, 2023

Here are seven, cost-effective marketing strategies to enhance the marketing factor for your small business. Let’s begin. Compelling Call-To-Actions A call-to-action is a short phrase that entices your audience to take immediate action. The call to action should be small […]

January 20, 2023

When it comes to running a business—whatever size—it’s important to keep up with the times. Every business owner should be conscious about the trends in their field and beyond. Whether you are in the business of technology or own a […]

November 15, 2022

Shopping habits have been changing as the years go by. In 2022, the majority of Black Friday shopping is done online. Retailers are responding by hosting some deals that are exclusively online, or focusing on their social media marketing. 43% […]

August 3, 2022

Engaging in local SEO can help you expand your business and boost sales, regardless of whether you work in construction, beauty, accountancy, or another location-based profession. The majority of buyers start their search for a product and service they wish […]

May 24, 2022

According to Forbes, up to 90 per cent of consumers search for local businesses online before making their buying decision. Thus, there’s no doubt that a strong digital presence is imperative to gaining customers. How users see your brand online […]

February 18, 2022

Increasing your online sales is likely the primary goal of your business, whether you’re large or small. Fortunately, there are hundreds of ways you can make more selling online, many of which you can implement right now. Here are 10 […]

February 18, 2022

According to niche research, almost three-fourths of Instagram users have bought something that appeared on their feed. Instagram has 700 million users, who are active daily. You do the math. The potential customer base is huge. So is the competition. […]

February 15, 2022

SEO is defined as the optimization process of improving the keyword ranking and organic website traffic or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. And it is increasingly becoming a […]

February 14, 2022

When you start an eCommerce store, there’ll be multiple things that you’ll have to look after. You’ll need to make multiple decisions. These are only effective if they’re informed decisions. You’ll need to concentrate on specific pieces of information with […]

August 12, 2020

The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) […]

August 12, 2020

I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged […]

June 23, 2020

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are […]

June 11, 2020

Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your […]

June 11, 2020

If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to strengthen the brand positioning. Pinterest […]

June 8, 2020

In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining thought leadership. By providing the right kind of content, brands […]

June 4, 2020

Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only a couple of brands get […]

May 5, 2020

For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! […]

April 30, 2020

The future appears to belong to Amazon, Walmart, and all of those other massive cookie-cutter retailers which have survived due to the coronavirus epidemic. Those stores have seen empty shelves while other retailers struggle to keep the lights on. The […]

April 15, 2020

While starting an exciting venture as an online retailer is an exceptional idea that can ideally ensure you are able to create a stable income, although, there’s no denying that entrepreneurship is no walk in the park. When taking into […]