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Tag: Salesforce


Department management, Information Technology

Salesforce Just Launched 4 New AI Tools for E-Commerce Businesses

January 16, 2024

Via: Inc.

Salesforce introduced a series of AI-powered e-commerce tools at the National Retail Federation Expo (NRF 2024) on Sunday that leverage customer data and to provide analytics around consumer loyalty, return activity, and employee productivity. The announcement comes on the heels […]


Department management, Information Technology

Salesforce and Google Amplify Partnership with Advanced AI Integration

September 27, 2023

Via: Small Business Trends

Salesforce and Google recently unveiled plans to intensify their existing strategic partnership. The motive? To revolutionize business productivity using the prowess of generative AI. The joint announcement made on September 12, 2023, from San Francisco and Sunnyvale, California, lays the […]


Customer relationship management, General organization management

Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics

October 31, 2022

Via: Entrepreneur

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]


Administration, General organization management

Lori Castillo Martinez of Salesforce – Future of Work is Opportunity to Integrate DEI Into Core of the Business

September 15, 2022

Via: Small Business Trends

Next week Salesforce’s big industry event, Dreamforce, is back in full force for the first time since the pandemic. It’s the 20th anniversary of the first Dreamforce, and they’re expecting about 150,000 folks to descend on San Francisco, which is […]


Department management, Marketing

15 B2B Video Examples That Are Anything But Boring

October 21, 2021

Via: Business 2 Community

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, although video is an exciting and […]


Association, Organization management

Salesforce Pushes AI Into Sales Cycle

April 5, 2017

Via: Direct Marketing News

With the launch of Einstein High Velocity Sales Cloud today, Salesforce deploys AI to speed up the sales cycle, and align sales strategy with marketing. In an environment where inside sales are growing faster than field sales, the initiative is […]


Association, Organization management

Salesforce, IBM Launch Partnership to Leverage AI

March 8, 2017

Via: Direct Marketing News

Imagine an AI-powered cloud. Well, IBM and Salesforce officially announced a strategic partnership to launch joint solutions that leverage artificial intelligence to power the world’s number one customer relationship management. The partnership will solidify operations between IBM Watson and Salesforce […]