Tag: Second-Party Data

Communication, Department management, General organization management, Strategic planning

Is Second-Party Data Worth a Second Look?

January 28, 2016

Via: Direct Marketing News

Second-party data is nothing more than somebody else’s first-party data. It’s been popular as long as direct mailers have been purchasing subscription lists from magazines. So, while it’s hardly new, tech-based vendors are starting to expand the second-party execution model, […]