Tag: Social Media Marketing

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]

February 5, 2024

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]

November 27, 2023

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]

November 20, 2023

Social media has become a powerful tool for marketing, especially for fashion businesses. It provides a platform to showcase your clothing line, engage with your audience, and drive sales. As a digital marketing agency London, here’s how we advise you […]

October 16, 2023

If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when […]

October 5, 2023

Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an […]

September 6, 2023

Have you ever found yourself in a situation where you’ve tried various methods to promote your business, but nothing seemed to work? I’ve been there, and it’s frustrating. Back in 2021, I was facing a real challenge. Despite investing a […]

August 9, 2023

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]

August 7, 2023

Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not […]

March 3, 2023

Since you’re reading this, I assume you’re among the hundreds of millions of people hungry to learn about ChatGPT. And no, that number is not an exaggeration; I just searched “ChatGPT” on Google and got 230,000,000,000 results. It’s not apples […]

February 24, 2023

There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still […]

February 7, 2023

Amarketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to […]

February 6, 2023

New digital marketing strategies for builders and contractors are the result of a metamorphosis that has taken place in the construction industry. For years, construction contractors relied heavily on word-of-mouth and referrals to generate new business. However, the explosion of […]

November 9, 2022

Outsourcing your content creation sounds like a great idea, but I want to make the case for the opposite. Don’t do it. The benefits far outweigh any possible risks. Let me explain. In today’s business world, there are a lot […]

October 6, 2022

In the ever-changing world of social media marketing, businesses need to keep up with the latest trends. One such trend is using Linktree as a way to direct your followers to your most important links using a landing page. In […]

July 21, 2022

Small businesses can now enable their customers to make purchases directly from the chats feature on Instagram. Your Customers Can Now Buy Items Right from Instagram Chat New features recently announced by Mark Zuckerberg include the ability to track an […]

June 30, 2022

Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you […]

April 19, 2022

Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite being a relatively new sales channel, social commerce is rapidly growing in importance and popularity throughout the United States. To […]

April 19, 2022

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]

January 5, 2022

One of the best ways to reach more clients and help your business grow is to use social media. Creating social media content on a routine basis is a fantastic way to engage with your consumer base while also making […]