Tag: social media

September 18, 2023

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]

September 6, 2023

Have you ever found yourself in a situation where you’ve tried various methods to promote your business, but nothing seemed to work? I’ve been there, and it’s frustrating. Back in 2021, I was facing a real challenge. Despite investing a […]

August 11, 2023

Small Business Saturday marketing ideas are top of mind for many entrepreneurs as the special day approaches. Ensuring your enterprise stands out amidst the buzz is both a challenge and an opportunity. With the right strategy, you can differentiate your […]

August 9, 2023

Astudy by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits […]

August 9, 2023

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]

August 7, 2023

ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently […]

July 24, 2023

We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing […]

July 21, 2023

Should you force your employees to post about how fabulous your business is on their own social media? Ethically, I’m going to say no. And some places, like Glassdoor, don’t want incentivized or coerced content. They will remove it if […]

July 17, 2023

As brands plan for how to grow and include more people, a wonderful place to start is by listening to consumers. Tune in to what people are saying on social media, the feedback they are giving you directly, and conversations […]

July 11, 2023

Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible […]

June 27, 2023

As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit. The […]

June 13, 2023

The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. When it comes to growing your Instagram following, there is a lot of contradictory advice out there. I’ve […]

June 12, 2023

Being an entrepreneur is a different role to what it used to be. Before, there were fewer things to navigate. Deals were done, relationships were made, money changed hands. Now, there’s more expected of you. It’s not enough to run […]

June 7, 2023

Instagram is the best platform to tell your business story visually, compellingly, and creatively. You can also set up your Instagram store for products or services to sell on Instagram. To help you out, we have collected the latest Instagram […]

May 10, 2023

TikTok is an extremely valuable platform for those seeking to grow their social media presence. Whether you’re an influencer or using social media to market your business account, TikTok can play a pivotal role for you. However, getting more views […]

April 27, 2023

Blogging has become a popular choice for many, and there is a lot of potential to build and grow a business through it. However, the key to creating a successful blog is identifying your blog niche and creating specialized content […]

April 26, 2023

Before you start managing your reputation, you must accurately assess where your company’s reputation lives online. This will most likely vary based on the products or services you offer. Essentially, it’s any platform where consumers can leave feedback about your […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]

April 19, 2023

If you’re considering starting a business or looking for ways to increase your income, finding a profitable niche is key. In this article, you’ll discover a list of the 21 most profitable niches to help you start or grow online […]

April 18, 2023

Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, […]