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Tag: strategy


Department management, Information Technology

ChatGPT Has Been Losing Its Mind and No One Seems to Know Why

February 21, 2024

Via: Entrepreneur

ChatGPT has been looking a little unhinged. Some users wondered what the heck was going on with OpenAI’s chatbot after it started responding to their queries Tuesday with a whole lot of gibberish. Sean McGuire, a senior associate at the […]


Department management, Marketing

What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Via: Small Business Trends

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]


General organization management, Strategic planning

The Best Career Advice We Could Find

February 20, 2024

Via: Small Biz Club

With the Great Resignation in full effect, more people than ever are looking into career change possibilities. Perhaps one isn’t happy with their current salary, or it could be the environment of one’s workplace that’s the problem. Some strongly disagree […]


General organization management, Systems management

The Future of Local SEO: Leveraging White Label Opportunities

February 20, 2024

Via: Home Business Magazine

connect with their local communities. In an era where proximity and relevance play pivotal roles in search engine rankings, mastering local SEO is crucial. This is where the role of SEO White Label services becomes invaluable, offering an expert approach […]


Department management, Marketing

AI Marketing: 8 Practical Tips for Your Business

February 19, 2024

Via: Small Biz Club

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]


Administration, General organization management

Hiring For A Tax Organization: A.I. Versus Human Recruiters

February 19, 2024

Via: Small Biz Club

As a thirty-year veteran in executive search for tax professionals, I have a special set of skills. Remember the Liam Neeson movie quote in Ransom: “What I do have are a very particular set of skills, skills I have acquired […]


Department management, Financial

How Can a Business Loan Help Your Home Business?

February 19, 2024

Via: Home Business Magazine

Many small home entrepreneurs have never considered that taking a business loan might be a viable solution for them. It is more than understandable, considering that business loans have traditionally been a tool used mainly by bigger companies. However, as […]


Department management, Marketing

6 Instagram Story Strategies That Will Grow Your Following

February 16, 2024

Via: Entrepreneur

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]


General organization management, Strategic planning

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

February 16, 2024

Via: Entrepreneur

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]


Department management, Marketing

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Administration, General organization management

Lack of Trust — What Does It Do to Your Company? Here’s What Leaders Need to Know.

February 15, 2024

Via: Entrepreneur

Trust is the cornerstone of any successful organization, especially when it comes to scaling up. A lack of trust within a company can lead to numerous challenges, undermining the organization’s potential for growth. It not only affects the internal dynamics […]


Department management, Marketing

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

February 15, 2024

Via: Entrepreneur

Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the […]


General organization management, Strategic planning

7 Types of Success – Are You Successful and Don’t Know It?

February 15, 2024

Via: Small Biz Club

Success is a suitcase word, with a range of meanings that encompass different types of success. MIT Media Lab professor Marvin Minsky’s observation is that a suitcase word “Means nothing by itself, but holds a bunch of things inside that […]


Department management, Marketing

What is Content Engagement? How to Improve It?

February 15, 2024

Via: Small Business Trends

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its […]


Department management, Marketing

50 Facebook Marketing Tips

February 14, 2024

Via: Small Business Trends

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]


Department management, Marketing

The 4 Personalities You Need on Your Marketing Team

February 14, 2024

Via: Entrepreneur

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]


Customer relationship management, General organization management

7 Proven Strategies to Rehabilitate Your Shattered Online Image

February 14, 2024

Via: Entrepreneur

In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your […]


General organization management, Strategic planning

How Being an Influencer in Your Industry Can Positively Impact Your Career

February 14, 2024

Via: Home Business Magazine

When you think of the word “influencer,” what immediately comes to your mind? Is it someone taking selfies? Content creator? Is it someone recycling posts on LinkedIn? How about someone making TED Talks? In general, all of these could be […]


Administration, General organization management

Project Management 101: Purpose-Driven Work

February 13, 2024

Via: Small Biz Club

Joey Reiman is a marketing professional, author and teacher who moved to Atlanta from Long Island. After starting an advertising agency, which was acquired by Omnicom, he has gone on to work with IBM, Proctor & Gamble, and Coca-Cola at […]


Administration, General organization management

How to Create a Centralized Company Hub

February 13, 2024

Via: Home Business Magazine

As technology has become more sophisticated, businesses have found ways to make the most of it to improve operations, boost profits, and enhance productivity. As you’re aiming for business growth, you may need to consider similar actions to ensure you […]