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LATEST PUBLICATIONS



Why Your Marketing Plan Should Include User-Generated Content

August 7, 2018

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the […]


Apply These 7 Secret Techniques to Raise More Funding for Your Business

August 2, 2018

Sixty-six million dollars. Armed with a 25-slide presentation, 28-year-old CEO Mathilde Collin earned her company, Front, $66 million in Series B funding. She pitched to 11 investors over five days, and walked away with 10 investment offers. Front is an […]


5 Ways to Build Your Nonprofit Email Subscriber List

July 26, 2018

Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to […]


General organization management, Strategic planning

How to Use Your Strengths, Outsource your Weaknesses for a Better Business

August 8, 2018

Via: Small Business Trends

We hear a lot about taking our weaknesses and working on them until we become strong in those areas. Unfortunately, trying to turn weaknesses into strengths might not be the best or most efficient use of your time as a […]


General organization management, Other

When Your Brainstorming Session Goes Wrong, Here’s How to Save It

August 8, 2018

Via: Inc.

You thought you did everything possible to plan your brainstorming session so your team would generate lots of awesome ideas. But now that you’ve gotten started, you realize that the session is failing. Some participants aren’t . . . well, […]


Department management, Marketing

Apply These 8 Simple Techniques to Improve Retail Marketing

August 7, 2018

Via: Small Business Trends

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy […]