How to Use Intent Data in Account Based Marketing

April 19, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is […]

How to Write Marketing Text Messages That Will Drive Sales

April 12, 2018

How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers are almost 400% […]

What is Influencer Marketing and How Does it Drive Sales?

April 5, 2018

In the fast-moving world of social media marketing trends, influencer marketing continues to thrive. Here’s what makes this strategy so effective. In the fast-moving world of social media marketing trends, one of the few strategies receiving repeated buzz is influencer […]

Administration, General organization management, Strategic planning

How 7 Things will Change the Way You Approach Your Family Business

April 16, 2018

Via: Small Business Trends

Family businesses are a huge part of America’s economic landscape. But some 70 percent of family businesses do not outlast the first generation, according to Harvard Business Review. And of the 30 percent that make it to a second generation, […]

Finances, Self-management

Never Enough Money? Here’s Why – And It Has Nothing To Do with The Economy

April 16, 2018

Via: Inc.

What’s one of the top discussions in the startup world? Money. The lack of it, access to it, and the future potential for it. Honestly? Investment money is not difficult to access at all. When a great idea is developed […]

General organization management, Strategic planning

3 Small Mistakes That Can Totally Mess Up Your Business

April 13, 2018

Via: Inc.

In business, as in life, the devil is in the details. You might have a great product, a great team and a great work ethic. You might have enthusiasm and ambition out the wazoo. Even with all that talent, however, […]