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LATEST PUBLICATIONS



5 Steps for Aligning Marketing and Sales in your Small Business

November 9, 2018

Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but […]


Want Startup Success? Keep It Simple, Stupid!

November 2, 2018

Building successful startups is not easy. That is why only one in ten startups actually succeed. But, if you are going to have any chance of success, you need to K.I.S.S. — Keep It Simple Stupid. You have to boil […]


WTF is Customer Success and How Do You Achieve it?

October 23, 2018

The selling process has changed. It’s now powered by information, not action. For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. […]


Customer relationship management, General organization management

Connect the Dots: Lead Qualification and Customer Experience

November 7, 2018

Via: Business 2 Community

In the B2B space, customer experience is primarily thought of as a post-sale concern. Once a potential customer has converted, then it’s time to pull out all the stops and show that customer that they made the right choice. However, […]


Department management, Information Technology

Weak SEO Can Break Your Small Business — Here’s How to Fix It

November 7, 2018

Via: Inc.

Search engine optimization is one of the most important factors in determining whether or not your small business will fail or succeed. You must have a fluent understanding of SEO if you want to make the most out of your […]


Department management, Financial

Tackle Your Taxes Like a Pro

November 6, 2018

Via: Entrepreneur

My company, Freshbooks, recently collaborated with a research firm to survey more than 2,000 freelancers about their work and their challenges. Perhaps unsurprisingly, tax compliance emerged as a source of stress. A significant number of respondents preferred any of the […]