How to Use Digital Consumer Psychology to Stand Out From the Competition

July 20, 2021

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — and it’s paying off. When the company […]

Does Your Social Mission Make a Difference? This Free Tool Will Measure It

July 16, 2021

Via: Inc.

Measuring the precise impact of your company’s social mission can be especially challenging. One venture capital firm has an app for that. Well not exactly an app. City Light, a New York-based impact investing firm, recently launched an online tool […]

Building on the gains made from remote work

July 7, 2021

As vaccination rates creep up across the country, businesses are working to figure out a new normal. One of the biggest questions many leaders are facing is how much flexibility they’ll give employees to continue working from home. Though some […]

Self-management, Task management

The Dos and Don’ts of Starting a Side Business

July 27, 2021

Via: Entrepreneur

unning a business may seem exciting — especially if that business is built around the things you are most passionate about. After all, who can say no to extra money? However, running a business comes with risks — risks that […]

Customer relationship management, General organization management

3 Reasons Brands Should Shift to a Direct-to-Consumer Model

July 27, 2021

Via: Entrepreneur

The days of having to leave the house, deal with traffic, find parking and fight the crowds in a retail environment are long gone. Online shopping is not as foreign to most consumers as it once was. It’s now mainstream […]

Personal information & knowledge management, Self-management

Why Thinking Outside the Box is Useless

July 26, 2021

Via: Small Business Trends

One of my favorite expression is “there is no truth outside yourself”. We need to realize that everything we see in the world is viewed through our own point of view. What is the implications of that positively and negatively […]

Investment, Organization management

Selling a Business Tax Considerations

July 26, 2021

Via: Small Business Trends

If you’re concerned about taking a tax hit when you sell your business, get a business valuation done. The business valuation is an appraisal that can help you set your price. It can also help you estimate the tax impact […]