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LATEST PUBLICATIONS



The Secrets of Running a Family Business Revealed

July 17, 2019

Many of you have a family business that you either inherited, that you bought, that you got pushed into, shoved into, or that you chose to be a part of. It’s important to talk about the route of entrepreneurship when […]


Amazon is Quietly Using This Brilliant Strategy to Grow Its $7 Billion Ad Business

July 11, 2019

Via: Inc.

A new report from the ad agency Merkle shows that as Amazon approaches Prime Day, it’s using an interesting strategy to grow its own advertising business: it’s buying ads on Google. It might seem counter-intuitive to pay another company for […]


Why You Should Run A YouTube Advertising Campaign

July 2, 2019

When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a […]


Department management, Marketing

How to Build Brand Recognition with Social Media

July 17, 2019

Via: Business 2 Community

Social media is a valuable — but difficult to master — marketing tool used by business owners to increase their sales and improve their brand recognition. Many marketers struggle with getting their brand recognized online; this is due to a […]


Department management, Financial

Track Your Business Expenses: Secrets Revealed

July 16, 2019

Via: Small Business Trends

Running a business costs money. “You gotta spend money to make money,” the old adage goes. That’s why our businesses have operating expenses and budgets. It’s the money that keeps the ship running, and makes sure that everyone gets paid. […]


Customer relationship management, General organization management

This Is the No. 1 Reason You’re Not Closing More Sales

July 16, 2019

Via: Inc.

I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and […]