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LATEST PUBLICATIONS



32% of Small Businesses Have a Month or Less in Cash Reserves

February 18, 2021

One of the biggest challenges small businesses face is shoring up their cash reserves. And the February 2021 Alignable: Road to Recovery Report, highlights this very issue. According to the report, 32% of small businesses only have a month or […]


3 Tips to Level Up the (Virtual) Sales Process

February 9, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. In the LinkedIn 2020 State of Sales Report, 44% of […]


Anatomy of the Ideal Email

February 3, 2021

Would you introduce yourself to a client without bathing, without combing or with shoes in two different colors? The way you write your email is part of your extended image , just like your social networks, your car, your office […]


General organization management, Systems management

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

March 2, 2021

Via: Marketing Land

As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of […]


Department management, Marketing

4 Reasons TikTok Should Be Part of Your Marketing Plan

March 2, 2021

Via: Entrepreneur

TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform spanning ages, geographies and interest. This means that […]


Accounting, Department management, General organization management, Systems management

Best Tax Software for Small Business Filing in 2021

March 2, 2021

Via: Small Business Trends

Tax preparation may not be the most exciting element of running a small business — but it is essential. Companies have tons of options for preparing their tax returns each year, from online tax preparation tools to working with a […]


Educational, Organization management

How VR is Changing Workforce Collaboration for Enterprise and SMB

March 1, 2021

Via: Small Business Trends

COVID-19 forced businesses to learn to collaborate remotely – and quickly. Essentially overnight, offices were shuttered, travel halted, and teams were working from home – in some cases, for the first time. And while many enterprises were more adept, having […]