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LATEST PUBLICATIONS



Rethink Your Marketing Strategy: Influencer Marketing 101

March 14, 2019

If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision […]


How To Find The Ideal Customer For Your New Business

March 6, 2019

It can be a challenge at any stage, but it can be even harder to find the ideal customer for your new business. I’m an expert in this area and in this article, I want to help make it a […]


What is a Business Continuity Plan and How Can it Benefit your Business?

February 28, 2019

A big part of planning for small business success is a business continuity plan. This is the fallback position your business has when a natural disaster, power outage, or any one of a number of mishaps threatens your company’s ability […]


Investment, Organization management

Give Us 5 Minutes, We’ll Give You What You Need to Know about Venture Capital for your Startup

March 18, 2019

Via: Small Business Trends

2018 broke historic records in the world of venture capital — investors made more money, megafunds increased significantly and businesses sold for more than ever. I’m proud to say that my first company, Wordstream, was among the big ticket acquisitions […]


General organization management, Strategic planning

Rebranding Is More Than a New Logo and Some Marketing. Here’s What You Should Expect

March 18, 2019

Via: Inc.

Startup founders naturally make a lot of decisions when they start a business. Many of those decisions are good. Some are bad, but most of those mistakes can be fairly easily overcome. Plus, it’s actually possible to fail your way […]


Department management, Marketing

The Most Obvious Marketing Mistake – Selling on Features

March 15, 2019

Via: Business 2 Community

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any given year, I spend 0% of my time thinking about light bulbs. I’ve never googled “the best light bulbs”, nor […]


Customer relationship management, General organization management

The 5 Best Strategies to Win Back Lost Customers for Your Enterprise

March 15, 2019

Via: Business 2 Community

Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted. […]