Email Marketing 101: The Foundational Basics

September 18, 2019

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]

Are CEOs Now on the Side of HR?

September 12, 2019

Early one Monday morning this August, the Business Roundtable — an organization comprised of CEOs from almost 200 major US companies — released an official press release that announced a startling pivot: Focusing on shareholder payouts should not be all […]

How to Calm Down When You Feel Mad at Work

August 21, 2019

Via: Inc.

Close your eyes for a minute. Imagine to yourself that all your coworkers are nice to you, everybody’s following the rules, office politics have flown out the window, you just got promoted and there are free donuts in the break […]

Department management, Marketing

How to Customize Your Content Strategy For Unparalleled Success

September 13, 2019

Via: Inc.

We’re often told that slow and steady wins the race, and that repetition is key, but that’s not the case when it comes to content strategy. Posting the same content in repetitive formats gets old fast and isn’t a good […]

Department management, Marketing

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

September 11, 2019

Via: Entrepreneur

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now […]