Tag: digital marketing

April 10, 2023

In today’s world, the average person is bombarded with an overwhelming amount of content on a daily basis. And with the growing number of blogs, social-media posts, webpages, and more published each day, it can be hard for users to […]

April 7, 2023

For many US companies, up to 80% of revenue is driven by advertising. So whether you’re a small brick-and-mortar place or a growing eCommerce enterprise, you may be able to increase your revenue if you put more effort into advertising. […]

March 8, 2023

Iwas obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the […]

February 14, 2023

The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as […]

February 10, 2023

The temptation to find a simple solution to the ever-more-complex initiative of marketing growth is strong. Explore an effective website for just about any technology software you can apply to marketing, and soon enough, you’ll be convinced that this is […]

February 10, 2023

When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This […]

January 23, 2023

Are you an entrepreneur looking to take advantage of the incredible opportunities social media provides to start a social media business? In this article, we’ll go over 25 ideas on how to create and build a successful social media business. […]

January 20, 2023

When it comes to running a business—whatever size—it’s important to keep up with the times. Every business owner should be conscious about the trends in their field and beyond. Whether you are in the business of technology or own a […]

January 13, 2023

When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough […]

January 9, 2023

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]

December 27, 2022

E-commerce is booming like never before. The opportunities are huge for anyone entering the space. However, with the increasing competition, challenges also galore. An e-commerce business demands dedication, time, hard work, a realistic vision, a workable strategy and the required […]

December 7, 2022

I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good […]

November 4, 2022

When you read a typical success case-study about an online business, most of the time it appears as if every aspect of that business worked in sync and therefore collectively pushed the venture smoothly through the door of success. However, […]

November 4, 2022

Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and […]

October 27, 2022

Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money […]

October 26, 2022

Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have […]

October 19, 2022

Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in […]

September 29, 2022

Many of us, I’m certain, have often wondered or dreamed about starting our own business. Maybe you came up with a great idea that could really help society or completely solve a difficult problem. But before you put yourself on […]

September 21, 2022

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Having top search engine rankings and getting traction from your audience organically requires steady efforts. You don’t get to see instant results as climbing […]

September 14, 2022

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]