Tag: digital marketing

February 10, 2023

When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This […]

January 23, 2023

Are you an entrepreneur looking to take advantage of the incredible opportunities social media provides to start a social media business? In this article, we’ll go over 25 ideas on how to create and build a successful social media business. […]

January 20, 2023

When it comes to running a business—whatever size—it’s important to keep up with the times. Every business owner should be conscious about the trends in their field and beyond. Whether you are in the business of technology or own a […]

January 13, 2023

When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough […]

January 9, 2023

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]

December 27, 2022

E-commerce is booming like never before. The opportunities are huge for anyone entering the space. However, with the increasing competition, challenges also galore. An e-commerce business demands dedication, time, hard work, a realistic vision, a workable strategy and the required […]

December 7, 2022

I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good […]

November 4, 2022

When you read a typical success case-study about an online business, most of the time it appears as if every aspect of that business worked in sync and therefore collectively pushed the venture smoothly through the door of success. However, […]

November 4, 2022

Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and […]

October 27, 2022

Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money […]

October 26, 2022

Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have […]

October 19, 2022

Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in […]

September 29, 2022

Many of us, I’m certain, have often wondered or dreamed about starting our own business. Maybe you came up with a great idea that could really help society or completely solve a difficult problem. But before you put yourself on […]

September 21, 2022

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Having top search engine rankings and getting traction from your audience organically requires steady efforts. You don’t get to see instant results as climbing […]

September 14, 2022

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

July 27, 2022

Link building was the toughest thing I had to figure out in my digital marketing agency. The options were simple: Don’t do it; sacrifice lucrative revenue Outsource it; be the middleman Do it; find a scalable solution that works I […]

June 30, 2022

Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you […]

June 16, 2022

Assumptions can be dangerous. For instance, because I am the co-founder of a fintech company, some might assume I’m pretty tech-savvy. But in reality, I look to Carolyn Rodz, my visionary co-founder, for the technical stuff. I’ve seen others making […]

June 6, 2022

If you’re looking for profitable service business ideas, you’ve come to the right place. In this article, we’ll explore a range of service business ideas you can start. Let’s get started on your journey to start your own service-based business. […]