Tag: PR

February 16, 2024

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

January 19, 2024

CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR. “Everyone” can include employees (current and prospective), stakeholders, investors, regulators, wider industry peers, and so much […]

October 13, 2023

Glossier shot for the stars, but landed nowhere near them. Less than a decade ago, the beauty giant had the makings of runaway success: CEO Emily Weiss was a young, instinctive operator who seemed destined to join the ranks of […]

October 13, 2023

“Fake news” is not just a buzzword. Beyond conspicuously ridiculous conspiracy theories and sensationalist headlines, fake news threatens the very foundations of our information ecosystem. The damage is real indeed: reputations are tarnished, businesses suffer devastating losses, and the line […]

October 10, 2023

The term “go woke, go broke”, has become a significant talking point in a society that appears to be more divided on political issues than ever. So why do brands continue to choose sides when it comes to politically-charged marketing? […]

June 21, 2023

Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences. Yet even the largest organizations often do not […]

June 7, 2023

You’ve just launched your dream business. You’ve been diligently marketing your products on social media, optimizing your website for SEO and preparing your inventory for your first major sale. You’ve amassed a significant following, and there’s a real interest in […]

April 14, 2023

Every company audits the services they receive. Your executive team regularly reviews your 401(k) plan, health benefits, and policies to ensure all vendors and partners deliver value. The same must be true for your public relations (PR) partner. These questions […]

April 5, 2023

Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your […]

February 20, 2023

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]

November 22, 2022

Why do some businesses succeed while others fail? Many factors contribute to a business’s success, but one of them is brand building. Your brand is what sets you apart from your competition and tells your customers who you are and […]

June 1, 2022

There are tons of large agencies that offer PR and marketing services. But smaller firms often provide more tailored and holistic services for businesses. The founder of Noon Creative learned important lessons by working at larger agencies. And now she […]

March 25, 2022

A lot of PR agencies struggle to retain people. Seasoned PR professionals who get real results don’t exactly grow on trees. The job requires a lot of training and practice, and you don’t want valuable talent walking out the door […]

February 4, 2022

The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do […]

January 11, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good question, right? I mean, there aren’t that many “social media agencies.” But, many […]

January 7, 2022

Reading an article about Patagonia’s and other’s strategies, I was struck by the sentence, “How do we make people better off by working with us?” It’s a fundamental question that has so many applications: Our customers? Our employees? Our suppliers? […]

December 20, 2021

They say image is everything and, while that’s not strictly true, perception is certainly vital when it comes to business. That’s especially the case for chief executives because personal branding is such an important element of leadership. Most companies will […]

August 31, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. As such, the value of PR and communications has grown in the eyes […]

July 22, 2021

Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others think it is more to do with crisis management. But PR is so much more than that and is an […]