Tag: digital marketing

May 26, 2022

Of course, you could opt to start with an existing car rental franchise. Or you could start your own car rental business. That way, you can tweak a proven money-making small business model into a setup that best fits your […]

May 11, 2022

In my most recent search for fresh, new marketing reads, I ran into The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith. This book was originally published in 2016 and has just be completely updated and […]

April 27, 2022

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital […]

April 19, 2022

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]

April 8, 2022

According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard […]

March 28, 2022

The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have […]

March 14, 2022

I love marketing. I’ve been obsessed from the early days. Done right, it gives you the ability to “buy growth.” How much do you want to grow your business this month? How big is your budget? That’s how much growth […]

February 23, 2022

The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static […]

February 16, 2022

In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result […]

February 10, 2022

Whether you’re trying to get your company off the ground, expand in 2022, or you want to launch a lucrative side hustle, knowing digital marketing is an invaluable skill in the digital age. No matter your industry, everybody’s looking for […]

February 3, 2022

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a […]

February 1, 2022

I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the […]

January 31, 2022

Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept […]

January 24, 2022

Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising […]

January 11, 2022

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged communities full of loyal […]

January 7, 2022

Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to […]

January 5, 2022

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]

January 3, 2022

Subscription brands were one of the sectors fortunate enough to be positively impacted by the pandemic, due to the lockdowns and people working from home. This claim is not just rhetorical, as the statistics speak for themselves. Surveys have shown […]

December 9, 2021

Sales, sales, sales…the dreaded word that makes executives’ heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks […]

November 29, 2021

The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s […]