Tag: digital marketing

November 29, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B […]

November 29, 2021

With the festive season just around the corner, businesses out there are already planning on convincing customers to purchase more. Indeed, online marketing exerts one of the greatest influences on consumers on what and how they are purchasing. This is […]

November 23, 2021

In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all […]

November 16, 2021

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But actually doing the work and taking consistent action to get there is a different kettle of fish. Over the last […]

November 16, 2021

October 28th, 2021, will go down as a very important day in the history of digital marketing. If you were anywhere near the Internet, you most likely saw that Facebook Inc. was rebranded as Meta. I know what you’re thinking. […]

November 8, 2021

Analytics are extremely insightful tools that are available for you to use to improve your business by attracting new customers, improving your website experience, learning more about your customers, and so much more. At Bookmark, all of your analytics can […]

November 5, 2021

Digital-first companies that fail to invest in social selling training for their sales reps are doing a huge disservice to their team and their business. Social selling is a force to be reckoned with, and the deployment strategy for this […]

November 4, 2021

Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple […]

October 29, 2021

Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, […]

October 22, 2021

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The […]

October 20, 2021

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile […]

October 13, 2021

The pandemic had one positive impact on American businesses—it accelerated digital adoption for companies of all sizes. As Carl Carande, the vice-chair, advisory at KPMG in the U.S., says, “The move to digitization has accelerated, and the benefits will be […]

October 4, 2021

Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every […]

October 1, 2021

Emojis. The pictograms that are used around the world in order to fill emotional cues sometimes missing from conversations. They are used everywhere – from text messages to social media to web pages. Over four billion Internet users around the […]

September 23, 2021

SMS marketing is an avenue little exploited by marketers. But did you know that the average person checks their phone 160 times per day? That is more than social media and email combined. Developing a mobile SMS marketing drive could […]

September 17, 2021

Search engine optimization (SEO) is a long-term solution for any business looking to grow through organic search traffic and online visibility. Given that the top organic search results receive a third of the clicks, a decline in ranking could be […]

September 15, 2021

Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads, and customers forward as their relationship with your brand […]

September 14, 2021

Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes. One of the […]

September 9, 2021

In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to […]

August 12, 2021

In recent times, Corona Virus has opened our eyes to seeing hidden opportunities online. Lots of digital businesses have witnessed explosive growth in demand as global lock-down pushed Internet users worldwide to seek for new income sources online. While existing […]