Marketing franchises have been revolutionizing the advertising landscape by merging traditional media with the burgeoning digital marketing sector. Currently, business owners allocate approximately 40% of their advertising budget to digital marketing, indicating a seismic shift in the industry.
The anticipated return of President Trump to the White House is expected to bring significant changes to the economic landscape, particularly in the realm of mergers and acquisitions (M&A). With a shift in administration, policy and regulatory trends are likely to evolve, influencing business
The U.S. Food and Drug Administration (FDA) has introduced new regulations affecting TV and radio drug advertisements, aiming to make descriptions of medication risks and side effects clearer and more straightforward for consumers. Effective November 20, these changes promise to significantly
Virtual meetings have firmly established themselves as a cornerstone of modern work environments, becoming particularly essential for small businesses striving to maintain communication and collaboration. With an array of video conferencing options offering distinct features, selecting the right
Phishing attacks pose a significant security risk for both eCommerce and brick-and-mortar stores that operate online. Understanding phishing, recognizing the latest tactics, and implementing effective prevention measures are crucial to safeguarding sensitive information and maintaining
The holiday shopping season of 2024 presents a unique set of challenges and opportunities for businesses looking to enhance customer experience. With economic constraints driving shoppers towards more value-focused and budget-conscious decisions, companies must navigate these shifts in consumer
With the rise of remote work during the pandemic, workplaces saw significant increases in diversity as flexible work arrangements attracted a broader applicant pool. However, as many companies enforce stricter Return to Office (RTO) mandates, they face an unintended consequence: a less diverse
In an era marked by rapid technological advancements and shifting economic landscapes, the question of whether companies can survive without continuous innovation and adaptation is increasingly pertinent. Hosts Lizzie O'Leary and Femi Oke recently tackled this issue in the podcast "Take on
In an effort to enhance its employees' project management skills, Kamran Company has introduced a comprehensive training program providing in-depth knowledge of professional project management. Launched in Sana'a, this intensive seven-day course is organized by the Kamran Training Center and
Human capital management (HCM) is progressively gaining recognition within technology and human resources, evolving into a key strategic approach for managing people in organizations. While it shares similarities with human resource management (HRM), it distinguishes itself by focusing more on
