Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
Why Is Vendor Risk Assessment Crucial in Cybersecurity?
Strategic Management Why Is Vendor Risk Assessment Crucial in Cybersecurity?

In an era where digital connectivity defines business operations, organizations find themselves intertwined with a vast network of third-party vendors, handling everything from cloud computing to supply chain logistics, and this reliance, while boosting efficiency, reveals a critical vulnerability.

Big Consulting Firms Profit from Healthcare Data Markups
Tech & Innovation Big Consulting Firms Profit from Healthcare Data Markups

In the intricate world of healthcare, data serves as the backbone for critical decision-making, regulatory compliance, and operational efficiency, yet it often comes with an unexpectedly high price tag when major consulting firms enter the equation. Hospitals and state Medicaid plans, already

How Is Amazon DSP Challenging Ad-Tech Giants?
Marketing & Customer Relations How Is Amazon DSP Challenging Ad-Tech Giants?

In the ever-evolving realm of digital advertising, Amazon’s Demand-Side Platform (DSP), a cornerstone of Amazon Ads, has surged to prominence as a formidable disruptor, taking on established titans like Google Display & Video 360 and The Trade Desk. This rise isn’t just a footnote in the ad-tech

How Much Did Home Prices Drop in Lawrence County This Year?
Marketing & Customer Relations How Much Did Home Prices Drop in Lawrence County This Year?

Recent shifts in the housing market have raised eyebrows among buyers, sellers, and industry watchers in Lawrence County, Pennsylvania, as median home prices took a noticeable dip in a single month, reflecting broader trends across the state. Data for August reveals a complex picture where

Brand Licensing Services: Business Opportunities for 2025
Marketing & Customer Relations Brand Licensing Services: Business Opportunities for 2025

In the ever-evolving landscape of global commerce, brand licensing services have emerged as a powerful avenue for unlocking the value of intellectual property, connecting iconic brands with eager markets through strategic partnerships. As the industry gains momentum in 2025, it presents a wealth of

Training Employees to Master Intranet Document Access
Human Resources Training Employees to Master Intranet Document Access

In the modern workplace, where time is a precious commodity, the ability of employees to swiftly locate critical documents on a company intranet can significantly boost productivity and reduce frustration. Many organizations grapple with the challenge of scattered information across various

How Is AI Transforming Food Science Without Replacing Jobs?
Strategic Management How Is AI Transforming Food Science Without Replacing Jobs?

In an era where technology is reshaping industries at an unprecedented pace, the food and beverage (F&B) sector stands out as a field undergoing a profound transformation through artificial intelligence (AI). Far from being a threat to the roles of food scientists, AI is emerging as a vital ally in

What Drives the $2 Trillion Business Travel Market Growth?
Marketing & Customer Relations What Drives the $2 Trillion Business Travel Market Growth?

The business travel market stands as a colossal force in the global economy, with its value projected to climb from a substantial base to an astounding $2,095.4 billion by 2031, reflecting a robust compound annual growth rate (CAGR) of 9.5%. This remarkable trajectory underscores a world

Utlwanang Library: A Symbol of South Africa's Broken Promises
Operations Utlwanang Library: A Symbol of South Africa's Broken Promises

In the heart of South Africa’s North West Province, near the small town of Bloemhof, stand the skeletal remains of the Utlwanang Community Library—a project that once promised to transform an impoverished region into a hub of knowledge and opportunity, but now represents a profound betrayal of

Is the Silver Squeeze Shaking Up Global Supply Chains?
Operations Is the Silver Squeeze Shaking Up Global Supply Chains?

The global silver market is facing an extraordinary crisis, with a persistent mismatch between supply and demand sending prices soaring to levels not seen in years, creating what many are calling a "silver squeeze." This isn't a temporary blip on the radar but a deep-rooted issue stemming from

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