Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
The 2024 Crisis Management Playbook: Winning Strategies for Businesses
Editorial The 2024 Crisis Management Playbook: Winning Strategies for Businesses

With how fast the world’s advancing, you might think that it could only have a bunch of benefits and opportunities for business all over the world. While the latter might be true, there’s also a flip side to the story. See, as tech advancements soar through the sky, the risk of potential crisis als

Beyond Profit: Incorporating Corporate Social Responsibility into Decision-Making
Editorial Beyond Profit: Incorporating Corporate Social Responsibility into Decision-Making

In today’s rapidly changing business landscape, the role of corporations is continuously evolving. Long gone are the days when businesses were solely profit-driven entities operating outside their broader societal context. As businesses have grown in their global reach and influence, so has their r

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