Meet the Experts Speaking at Big Iron’s Agweek Stage

Prepare to immerse yourself in a transformative experience at the Big Iron Farm and Construction Show, set to unfold from September 9 to 11 at the Red River Valley Fairgrounds in West Fargo, North Dakota, where agricultural innovation and expertise take center stage. This annual gathering stands as a cornerstone for farmers, agribusiness professionals, and industry enthusiasts eager to explore the evolving landscape of farming. Nestled across from the food court, the Agweek stage will serve as a dynamic hub, hosting an impressive roster of speakers and educational sessions that tackle the most critical issues facing agriculture today. From navigating estate planning and mental health challenges to embracing cutting-edge technology and sustainable practices, the lineup promises a wealth of knowledge tailored to the diverse needs of attendees. Over the course of three impactful days, participants will gain insights from financial advisors, health advocates, tech pioneers, and policy specialists, all dedicated to providing actionable strategies for success in a demanding field. Big Iron transcends the mere display of machinery; it fosters a vibrant space for learning, networking, and inspiration, reflecting the intricate balance of personal well-being, economic strategy, and environmental stewardship in modern agriculture. Attendees are encouraged to engage deeply with the content, as the sessions aim to equip them with tools to secure legacies, enhance operations, and connect with broader audiences in meaningful ways.

Day 1: Building Foundations in Family and Sustainability

The opening day on September 9 sets a powerful tone by focusing on the personal and sustainable dimensions of farming, addressing both family legacies and environmental considerations. Kicking off at 10 a.m., Alex Vasichek from Elevate Financial will present a session titled “Estate Planning Essentials for Farm Families.” With a background deeply rooted in farming and ranching, Vasichek brings specialized knowledge as a certified Farm Succession Coordinator. This session will delve into critical aspects of succession planning, retirement strategies, and asset protection, offering practical guidance for multi-generational farm families. The importance of tailored financial planning cannot be overstated in an industry often subject to economic volatility, and Vasichek’s expertise provides a roadmap for securing long-term stability. Attendees can expect to leave with a clearer understanding of how to safeguard their hard-earned legacies against unforeseen challenges, ensuring that their life’s work endures for future generations.

Following at 11 a.m., Alyson Dahl and Dr. Kristine Martens will address a vital yet often under-discussed topic in “Farm Safety & Mental Health: Building Resilience.” As healthcare professionals with a commitment to rural communities, Dahl, a physician assistant, and Martens, a family medicine physician, will explore the unique physical and emotional strains faced by farmers. Their presentation emphasizes actionable strategies to build resilience, drawing from extensive experience in patient-centered care. This session serves as a poignant reminder that mental well-being is as crucial as physical health in sustaining a farming lifestyle. By highlighting accessible support mechanisms and coping techniques, Dahl and Martens aim to empower attendees to prioritize self-care amidst the relentless demands of agricultural life, fostering a healthier, more balanced approach to their profession.

At 12:30 p.m., the day continues with Jonathan Garaas, a retiring lawyer who has turned his passion for beekeeping into a thriving venture, presenting “Beekeeping 101: From Hives to Honey.” As a co-founder of the Red River Valley Beekeepers and manager of multiple hives, Garaas offers a unique perspective on diversifying farm income through beekeeping. This session not only covers the basics of starting and maintaining hives but also underscores educational initiatives, such as the observation hive at the fairgrounds, to inspire curiosity and learning. Beekeeping emerges as both a sustainable practice and a potential revenue stream, aligning with the trend of exploring alternative agricultural avenues. Attendees will gain insights into how such diversification can bolster economic resilience while contributing to environmental health, making this talk a compelling blend of practicality and innovation for farmers at any stage of their journey.

Day 2: Navigating Technology and Financial Hurdles

The second day, September 10, shifts focus to the intersection of technology, financial management, and workforce solutions, addressing some of the most pressing operational challenges in agriculture. Starting at 10 a.m., a dynamic panel titled “Weathering the Seasons” brings together Nolan Berg from Heads Up Plant Protectant, Lanny Faleide of Satshot, and meteorologist Lydia Blume from WDAY-TV. Berg’s agronomy expertise and passion for precision agriculture will spotlight drone technology for field monitoring, while Faleide, a pioneer in cloud-based GIS mapping, will demonstrate tools for remote sensing and variable-rate applications. Blume complements the discussion with critical weather forecasting insights essential for strategic farm planning. Together, their combined knowledge underscores the transformative power of data-driven decision-making in optimizing yields and mitigating risks. This session offers a comprehensive look at how integrating advanced tools and meteorological understanding can elevate farming practices to new levels of efficiency and adaptability.

At 11 a.m., Certified Public Accountant Justin Frye steps up with “Tax Prep for Producers: Ag Tax Strategies.” Navigating the complexities of tax codes, depreciation schedules, and succession planning can be daunting for any producer, but Frye’s specialized focus on agricultural finance provides clarity and direction. This session is designed to equip attendees with proactive strategies to manage regulatory changes and maintain financial stability. With an emphasis on practical, forward-thinking approaches, Frye will break down intricate tax issues into manageable steps, ensuring farmers can retain more of their earnings for reinvestment into their operations. The discussion serves as a crucial resource for those seeking to balance profitability with compliance, addressing a universal concern in an industry where margins are often tight and every dollar counts.

Closing the day at 3:30 p.m., Christo Grobbelaar of Labor Inbound LLC presents “Keeping Seasonal Labor Flowing: A Farmer’s Guide to Maximizing the H-2A Program.” Drawing from personal experience as a former H-2A worker and now as a facilitator, Grobbelaar offers invaluable advice on navigating the visa process for seasonal labor. Tools like CrewHub.pro, which streamline hiring and compliance, will be highlighted as game-changers for farmers facing persistent workforce shortages. This session tackles a critical pain point in agriculture, where access to reliable labor often determines operational success. By providing actionable insights into managing temporary workers efficiently, Grobbelaar’s talk promises to alleviate some of the logistical burdens that many producers face, paving the way for smoother seasonal operations and enhanced productivity across diverse farm settings.

Day 3: Strategies for Markets and Long-Term Growth

On the final day, September 11, the focus turns to market dynamics, sustainability, and effective outreach, rounding out a comprehensive exploration of agricultural priorities. Beginning at 9:30 a.m., Jody Miller of Northern Ag will deliver “Smart Grain Marketing in a Volatile World,” a session tailored to navigating the unpredictable nature of commodity markets. With extensive experience in grain merchandising and risk management, Miller will share strategies for hedging and capitalizing on seasonal trends to protect profitability. Price volatility remains a constant challenge for farmers, and this talk aims to arm attendees with the tools needed to make informed decisions under pressure. By breaking down complex market mechanisms into clear, actionable steps, Miller’s expertise will help producers safeguard their bottom line against economic fluctuations, ensuring they can weather financial storms with confidence and strategic foresight.

At 11 a.m., Brian Johnson, chairman of the South Dakota Soil Health Coalition, takes the stage with “Soil Health: Managing Your Acres for the Future.” Operating a no-till farm with diversified crops and livestock, Johnson has earned recognition for his conservation practices that enhance soil vitality. This session will explore sustainable land management techniques designed to boost long-term productivity while preserving natural resources. As the industry increasingly prioritizes environmental stewardship, Johnson’s insights offer a blueprint for balancing immediate yields with future viability. Attendees will learn how to implement practices that not only improve soil structure but also contribute to broader ecological benefits, positioning their operations as leaders in sustainable agriculture amidst growing demands for responsible farming methods.

Concluding the event at 12:30 p.m., the Agweek advertising team hosts “What’s Working Now: Data-Driven Media Strategies for Ag Brands,” a session crafted for agribusinesses looking to refine their marketing efforts. Featuring real-world campaign examples, a live Q&A, and a digital ad demonstration, this talk will showcase how data can be leveraged to connect with target audiences effectively. In an era where digital presence is paramount, understanding the nuances of storytelling and analytics can set a brand apart in a crowded market. The session highlights the shift toward authentic engagement, providing practical tips for ag marketers to amplify their reach and impact. By embracing these modern strategies, businesses can build stronger relationships with consumers and stakeholders, ensuring their messages resonate in a competitive landscape while driving meaningful growth.

Reflecting on Insights and Future Directions

Looking back on the sessions that unfolded over the three days at Big Iron, it becomes evident that the agricultural sector stands at a pivotal moment, balancing tradition with innovation. The speakers delivered a rich tapestry of expertise, spanning personal well-being, financial acumen, technological advancements, and sustainable practices, each contributing to a holistic view of farming’s challenges and opportunities. Their presentations illuminated the resilience required to thrive in an industry marked by constant change, offering a wealth of knowledge that attendees absorbed with keen interest. From mental health advocacy to precision agriculture tools, the diversity of topics mirrored the multifaceted nature of modern farming, reinforcing the importance of adaptability and community support in overcoming obstacles.

As a takeaway from this impactful event, stakeholders are encouraged to integrate the lessons learned into their daily operations, whether by adopting new technologies for better efficiency or prioritizing mental health resources for sustained well-being. Future considerations should include fostering collaborations across sectors to address labor shortages and market volatility, while continuing to champion sustainable practices that preserve the land for generations to come. The insights shared on the Agweek stage provided not just solutions but a call to action for proactive engagement with emerging trends and policies. By building on these foundations, the agricultural community can chart a path toward enduring success, ensuring that both individual farms and the broader industry remain robust in the face of evolving demands.

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