Drew Howell: Amazon’s HR Star Driving Change with Gen AI

I’m thrilled to sit down with Marco Gaietti, a veteran in the field of business management with decades of experience in management consulting. Marco’s expertise spans strategic management, operations, and customer relations, making him the perfect person to dive into the evolving landscape of HR and organizational strategy. In this interview, we’ll explore how technology is reshaping workplaces, the importance of balancing long-term vision with daily execution, and innovative ways to foster connection and efficiency within large organizations. Let’s get started!

Can you share your perspective on how technology, especially innovations like generative AI, is transforming the workplace today?

Technology, particularly generative AI, is revolutionizing how we work by automating repetitive tasks and unlocking new levels of efficiency. It’s not just about speed—it’s about freeing up people to focus on creative, strategic thinking. I’ve seen organizations leverage AI to streamline processes like software development or data analysis, which used to take weeks but now can be done in days or even hours. The challenge, though, is ensuring employees are equipped to adapt to these tools. It’s a cultural shift as much as a technical one.

What do you think are the biggest challenges in integrating cutting-edge tech into an organization’s daily operations?

One of the biggest hurdles is resistance to change. Employees can feel overwhelmed or threatened by new tools if they aren’t introduced thoughtfully. There’s also the issue of scalability—piloting a project is one thing, but rolling it out across a global workforce is a different beast. You need robust training programs, clear communication, and a way to measure impact so you can adjust on the fly. I’ve found that involving employees early in the process, gathering their input, really helps with buy-in.

How do you see technology impacting HR specifically, especially in terms of workforce management and employee engagement?

HR is at the forefront of this tech wave. Tools like AI can analyze employee data to predict turnover, identify skill gaps, or even personalize learning paths. But beyond the analytics, technology can enhance engagement by creating more touchpoints—think virtual mentorship platforms or apps that facilitate feedback. The key is to use tech to humanize, not depersonalize, the employee experience. I’ve seen HR teams struggle when they lean too heavily on automation without maintaining that personal connection.

When leading large-scale initiatives, how do you balance the need for a long-term vision with the demands of day-to-day operations?

It’s a tightrope walk, honestly. You have to keep the big picture in mind—where you want the organization to be in five or ten years—while not losing sight of immediate needs. I prioritize by setting clear milestones for the long-term goals and breaking them into actionable steps. Daily, I focus on quick wins that build momentum and trust with the team. Regular check-ins with stakeholders also help me stay grounded in both the now and the future.

Can you share an example of a time when you had to blend strategic thinking with hands-on problem-solving to achieve a significant result?

Absolutely. A few years back, I worked with a company facing high employee turnover in a key department. Strategically, we needed a cultural overhaul, but operationally, we had to stop the bleeding fast. I collaborated with leadership to design a long-term retention plan, including better career development paths. At the same time, I jumped into the trenches, facilitating focus groups with employees to understand their pain points and implementing quick fixes like flexible schedules. Within six months, turnover dropped significantly, and we laid the foundation for lasting change.

In your experience, how can organizations foster stronger connections between employees, leaders, and external stakeholders to drive better outcomes?

It’s all about creating opportunities for meaningful interaction. I’ve seen programs where leaders spend time on the ground—visiting operational sites or engaging directly with clients—work wonders for perspective and empathy. Similarly, connecting employees with external stakeholders, like customers or partners, helps them see the real impact of their work. These initiatives break down silos and build a shared sense of purpose. Feedback from participants often highlights how eye-opening these experiences are.

What’s your forecast for the future of HR as organizations navigate ongoing disruptions and generational shifts in the workforce?

I think HR will become even more pivotal as a bridge between technology and people. We’ll see a bigger emphasis on reverse mentoring, where younger generations teach seasoned leaders about digital trends, while traditional mentorship continues to pass down institutional knowledge. HR will also need to lead on flexibility—adapting to hybrid work, diverse needs, and constant change. My forecast is that HR will evolve into a true driver of transformation, not just a support function, but only if it embraces data and empathy in equal measure.

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