Marketing & Customer Relations

In today’s fast-evolving digital marketplace, brands face unprecedented challenges and opportunities as artificial intelligence (AI) reshapes how consumers interact with products and services, highlighting the urgent need for strong brand protection. The rise of AI-driven search tools and

In an era where digital platforms can make or break a brand’s reputation overnight, the emergence of RedNote, a Chinese app originally launched as an e-commerce hub by Shanghai-based Xingyin Information Technology, is generating significant interest among public relations professionals. As

In 2024, Mahoning County, Ohio, encountered an unexpected shift in its fiscal trajectory as sales tax revenue, a vital measure of economic vitality, failed to grow compared to the previous year, halting a pattern of consistent increases that had bolstered county budgets for several years. This

In an era where shoppers are bombarded with choices, grocery retailers are facing an unprecedented challenge to stand out in a crowded market, with the average consumer juggling memberships in nearly a dozen loyalty programs, often leading to engagement fatigue. This saturation, coupled with rising

In the heart of Lagos, a staggering reality looms over Nigeria's fast-moving consumer goods (FMCG) sector, with a reported N1.4 trillion in unsold goods piling up last year due to relentless inflation and dwindling consumer purchasing power. This alarming figure, highlighted by the Manufacturers

In a market where luxury yacht sales are navigating turbulent waters due to high interest rates and declining new boat purchases, one company stands out by redefining the game with an innovative approach that simplifies transactions. Off the Hook Yachts, often compared to CarMax for its streamlined