Marketing & Customer Relations

How Did Dana Chisnell Transform Customer Experience at DHS?
Marketing & Customer Relations How Did Dana Chisnell Transform Customer Experience at DHS?

Dana Chisnell's tenure as the first executive director for customer experience (CX) at the Department of Homeland Security (DHS) marked a significant shift in the agency's approach to interacting with the public. Beginning in August 2022 and concluding in March 2025, Chisnell's time

How Is Blockchain Analytics Transforming Digital Marketing Measurement?
Marketing & Customer Relations How Is Blockchain Analytics Transforming Digital Marketing Measurement?

In recent years, blockchain analytics has demonstrated its transformative power in numerous sectors, including digital marketing. This technology, originally associated with tracking cryptocurrencies and evaluating CRO price movements, has shown potential far beyond these applications.

Are AI Agents the Future of Business Efficiency and Customer Experience?
Marketing & Customer Relations Are AI Agents the Future of Business Efficiency and Customer Experience?

Artificial Intelligence (AI) agents are quickly becoming indispensable tools in various industries, transforming traditional business operations and customer interactions in unprecedented ways. Unlike conventional chatbots, these advanced systems harness the power of machine learning to perform

Equity Bank Empowers Women with Financial Solutions and Digital Tools
Marketing & Customer Relations Equity Bank Empowers Women with Financial Solutions and Digital Tools

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Can you explain the main objectives of the Equity Bank’s Abakyala Ku Ntiiko

How Will Jed Lam Enhance Healthcare Insights at Jarrard MRI Unit?
Marketing & Customer Relations How Will Jed Lam Enhance Healthcare Insights at Jarrard MRI Unit?

Healthcare communications consulting firm Jarrard Inc. has recently hired Jed Lam to lead its new Market Research and Insights (MRI) unit. Lam's addition to the team signifies a significant leap forward for Jarrard, as he brings an extensive background in data and intelligence to the table.

How Will Maximus and Salesforce Transform Public Sector Customer Experience?
Marketing & Customer Relations How Will Maximus and Salesforce Transform Public Sector Customer Experience?

In an era where technology continuously reshapes our interaction with services, Maximus's integration of Salesforce’s Agentforce into its Total Experience Management (TXM) solution offers a promising avenue for transformation. With TXM already recognized as an innovative suite of cloud-based t

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