Marketing & Customer Relations

In the dynamic world of startups, navigating through uncertainty and making informed decisions can make or break a venture. The effectiveness of scientific decision-making on startup performance is a nuanced topic that merits a closer look. This method encompasses forming hypotheses, gathering

Family businesses often face unique challenges in governance and decision-making. One particularly complex issue is structural conflict, which arises from governance structures and legal agreements rather than individual behavior or relationships. Understanding and addressing these conflicts is

Think about the ocean. On the surface, it seems serene, but deep below, currents guide everything that happens above; this is exactly how power dynamics work within organizations. They may appear invisible, but they shape everything from decision-making to company culture. Power dynamics refer to

In the rapidly evolving landscape of marketing, the year 2025 presents a pivotal moment for brands and marketers. The integration of Artificial Intelligence (AI) with human touch is at the forefront of discussions, as businesses strive to create meaningful and personalized customer experiences.

The financial services sector is undergoing a significant transformation driven by digital innovation. In this evolving landscape, the role of digital brand identity has become crucial in building trust and fostering customer loyalty. This article explores the importance of a strong digital brand

The retail industry is standing at a significant crossroads, facing a decision between piecing together fragmented point solutions or embracing the holistic integration of unified commerce platforms. The latter option is proving to be a more advantageous choice, highlighted by research that shows