Asymmetrique to Elevate Ginza Industries’ Brands and Digital Presence
Asymmetrique, a Mumbai-based marketing solutions company, has secured the brand management and marketing mandate for Ginza Industries Ltd., a veteran in the Indian textile and apparel market. The core objective of this partnership is to carve out unique identities for Ginza’s brands, which include the flagship brand SOIE, a swimwear brand called Aqua, and an upcoming menswear line. This collaboration is poised to create a robust brand presence while significantly enhancing the digital footprint of these established and emerging brands.
After a competitive multi-agency pitch, Asymmetrique was entrusted with a comprehensive set of responsibilities ranging from designing brand identity and packaging to driving brand awareness through strategic marketing efforts. The company will also focus on expanding digital campaigns for Ginza’s brands, leveraging video-first content to align better with target audiences. Additionally, managing digital media activities and reinforcing market positions are key aspects of the plan. The overarching goal is to ensure that each brand under the Ginza umbrella achieves significant differentiation and recognition in both domestic and global markets.
Optimism from Key Figures
Asymmetrique, a marketing solutions company based in Mumbai, has secured the brand management and marketing mandate for Ginza Industries Ltd., a long-standing leader in India’s textile and apparel sector. The partnership aims to create distinct identities for Ginza’s brands, which include the flagship brand SOIE, the swimwear line Aqua, and an upcoming menswear collection. This collaboration is set to bolster brand presence and expand the digital reach of both established and new brands under Ginza.
Following a competitive multi-agency pitch, Asymmetrique was chosen to handle a variety of tasks, from designing brand identities and packaging to boosting brand awareness through strategic marketing initiatives. A significant focus will be on extending digital campaigns, using a video-first content strategy to better engage target audiences. Managing digital media activities and strengthening market positions are crucial elements of the plan. The ultimate objective is to ensure each brand under Ginza’s umbrella stands out and gains significant recognition locally and internationally.
