In a rapidly evolving digital landscape, cybersecurity and customer experience have become paramount for telecom companies aiming to safeguard user data and ensure customer satisfaction. During the Mobile World Congress (MWC) Barcelona 2025, Globe, a leading telecom provider from the Philippines, demonstrated its proactive stance in these critical areas. By unveiling significant advancements in cybersecurity and a shift towards a more agile, customer-centered approach, Globe reaffirmed its commitment to innovation and excellence. The company’s efforts to combat fraud, enhance service delivery, and provide superior user experiences were key highlights of their showcase, underlining their dedication to creating a secure and reliable digital ecosystem.
Advancements in Cybersecurity
At the heart of Globe’s presentation at MWC Barcelona 2025 was their strategic approach to combating cyber threats, which included technology integration, intelligence sharing, and proactive security measures. Anton Bonifacio, Globe’s Chief Information Security Officer and Chief AI Officer, detailed the company’s multi-layered defense system designed to counteract the increasing sophistication of cyber-attacks. By leveraging advanced technologies and AI-driven solutions, Globe has been able to better predict and prevent potential threats, ensuring that their digital infrastructure remains robust and resilient. Bonifacio emphasized the importance of a proactive stance in cybersecurity, which includes constant adaptation and vigilance to protect customer information.
One of the standout moves by Globe was their pioneering decision in September 2022 to block all person-to-person SMS containing clickable links as a safeguard against scams. This initiative demonstrated Globe’s commitment to protecting its customers from various forms of digital fraud. Additionally, Globe established data-sharing agreements with major banks and financial institutions, thereby enhancing their fraud detection capabilities. These collaborations have resulted in more efficient identification and response to suspicious activities, ensuring a safer environment for all users. By fostering such partnerships and continuously updating their cybersecurity measures, Globe is setting a high standard for industry practices.
Transforming Customer Experience
Parallel to their cybersecurity initiatives, Globe has also embarked on a transformative journey to revolutionize customer experience. Rebecca Eclipse, Globe’s Chief Transformation and Operations Officer, shared insights into how the company has refocused its operations to be more agile and customer-centric. This transformation involves simplifying processes, reducing inefficiencies, and promoting cross-functional collaboration. Understanding and meeting customer needs across diverse regions have become pivotal in this approach, leading to noteworthy improvements in service delivery and network reliability. Eclipse highlighted that these changes have not only enhanced customer trust but also contributed positively to the company’s revenue growth.
Globe’s agile approach has enabled faster deployment of sites and better network coverage, particularly in pilot areas. By tailoring strategies to meet the specific demands of different regions, Globe has made substantial strides in delivering a more responsive and reliable service. This regional customization has allowed the company to address unique local challenges effectively, bolstering customer satisfaction and engagement. The outcome is a significant boost in customer loyalty and trust, as well as a stronger competitive edge in the telecom industry. This dynamic shift reflects Globe’s commitment to continuously improving the customer journey and refining their service offerings to maintain an unparalleled user experience.
Commitment to Innovation and Excellence
In the fast-changing digital world, cybersecurity and customer experience are crucial for telecom companies focused on protecting user data and maintaining customer satisfaction. At the Mobile World Congress (MWC) Barcelona 2025, Globe, a leading telecom provider from the Philippines, showcased its proactive efforts in these critical sectors. They debuted major advancements in cybersecurity and introduced a more agile, customer-centric approach, highlighting their dedication to innovation and excellence. Globe’s initiatives to combat fraud, improve service delivery, and offer superior user experiences stood out, emphasizing their commitment to creating a secure and dependable digital environment. These efforts underline Globe’s pledge to safeguard data and enhance overall user satisfaction. Their showcase at MWC 2025 emphasized their ongoing commitment to evolving with the digital landscape while maintaining a strong focus on customer needs and security measures, ensuring that Globe remains at the forefront of the telecom industry.
