Heatseaker AI, an innovative market research firm based in Sydney, has successfully raised $2.3 million in a pre-seed funding round to transform approaches to analyzing consumer behavior. Co-founded in 2023 by Kate O’Keeffe, Fiona Triaca, and Rutger Coolen, the company leverages the power of AI to conduct real-time advertising experiments on platforms like LinkedIn and Meta. This cutting-edge approach provides businesses with authentic insights essential for strategic decision-making. With notable clients such as Tyro, Medibank, KPMG, Bain & Company, and Wamo under its wing, Heatseaker AI’s groundbreaking platform is rapidly gaining traction. The firm’s dual-continent model supports product development operations in Australia, while go-to-market strategies unfold in the United States. The recent funding round, led primarily by San Francisco’s Capital F, also attracted investment from Euphemia, Even Capital, and East End Ventures.
Redefining Market Research with AI
In today’s competitive business sphere, understanding consumer preferences is crucial, yet traditional market research often relies on outdated data and guesswork. Heatseaker AI seeks to transform this landscape by offering data-driven insights into consumer behavior, empowering businesses to make well-informed decisions. What sets the platform apart is its capability to set up and launch experiments in just 35 minutes, enabling quick responses to strategic ideas for both B2B and B2C sectors. This real-time analysis effectively bridges gaps in existing market strategies, offering reliable insights where traditional methods frequently fail. The market research industry’s growth from $138.7 billion to $233 billion underscores the escalating demand for trustworthy data insights—a demand Heatseaker AI aims to address with precision.
Co-founders O’Keeffe, Coolen, and Triaca bring rich expertise to drive Heatseaker AI’s progress. Their backgrounds in digital ventures, product management, and innovation create a strong leadership team, attracting investors like Margaret Coblentz from Capital F, who were impressed by the founders’ ability to realize their vision.
