In an astute move aimed at amplifying its market presence, Ginza Industries Ltd. has entrusted the task of brand management and marketing to Asymmetrique, a cutting-edge marketing solutions company based in Mumbai. With a significant legacy spanning 38 years in the Indian textile and apparel industry, Ginza Industries is renowned for its wide range of high-quality products. This newly formed partnership focuses on breathing new life into Ginza’s core brands—including SOIE, a luxury women’s lingerie and activewear line, Aqua, a premium swimwear label, and an emerging menswear brand—by crafting distinctive and memorable brand identities for them.
Following a competitive multi-agency selection process, Asymmetrique secured the coveted partnership. Operating from its Mumbai office, the agency will be responsible for managing various facets of Ginza’s brand strategy. This includes brand identity design, packaging, strategic marketing, and digital expansion initiatives. With a strong emphasis on elevating brand awareness through targeted marketing techniques, Asymmetrique plans to create engaging, video-first content aimed at resonating with the target audience. Easily a comprehensive endeavor, the agency’s role extends to overseeing all digital media activities and enhancing e-commerce operations to solidify Ginza’s standing in the market and drive sustainable growth.
Strategic Alignment and Expertise
Ginza Industries Ltd., aiming to bolster its market position, has handed over its brand management and marketing to Asymmetrique, a forward-thinking marketing solutions firm based in Mumbai. Ginza Industries, with 38 years of legacy in the Indian textile and apparel industry, is celebrated for its broad array of high-quality products. The partnership is set to rejuvenate Ginza’s core brands—SOIE, a luxury women’s lingerie and activewear line, Aqua, a premium swimwear label, and a burgeoning menswear brand—by developing unique and memorable brand identities.
After a competitive multi-agency selection process, Asymmetrique clinched the partnership. Working from its Mumbai office, the agency will oversee various elements of Ginza’s brand strategy. This includes brand identity design, packaging, strategic marketing, and digital expansion. Emphasizing elevated brand awareness through targeted marketing, Asymmetrique aims to produce engaging, video-first content that resonates with the audience. Moreover, the agency’s role extends to managing all digital media efforts and improving e-commerce operations to enhance Ginza’s market presence and support sustainable growth.
