In an era where digital connectivity is crucial for the success of live entertainment, Broadway Across America continues to seek innovative ways to engage its audience. One major strategic step in this direction is the role of a Digital Marketing Coordinator. This position offers an excellent opportunity for individuals who have a versatile command over digital marketing strategies combined with a deep-seated passion for Broadway theater. Entrants into this role are expected to provide substantial support in enhancing the digital marketing efforts of the national marketing team within a setting that is as dynamic as it is demanding.
The core purpose of this role revolves around optimizing digital media campaigns, crafting engagement strategies, and ensuring the resonance of promotional efforts across numerous digital platforms. Candidates are expected to deliver effective interactions, contributing to both audience development and ticket sales. As the digital landscape continues to evolve, understanding the integral components that drive successful campaigns is vital for candidates considering this position. Presented as a career opportunity that combines creative flair with analytical expertise, it illustrates the significance of digital roles in enhancing the cultural experience of theatergoers across America.
Main Responsibilities
Digital Campaign Optimization and Reporting
The Digital Marketing Coordinator at Broadway Across America holds significant responsibilities in managing digital media campaigns across diverse platforms. These include search, social media, display, video/OTT (Over-The-Top), and audio. Optimizing these campaigns involves not only their setup but also continuous analysis and adjustments based on campaign performances. An essential part of this process is gathering and reviewing campaign reports, which helps in deriving pivotal insights and crafting informed recommendations for enhancement. With the constant flux in digital media trends and audiences’ shifting preferences, such optimization efforts are vital for maintaining a competitive edge and effective outreach.
Furthermore, the coordinator plays a central role in maintaining the brand’s presence and engagement level on platforms such as YouTube. This responsibility extends to editing videos tailored for social media dissemination, ensuring they are not only engaging but also aligned with Broadway’s thematic elements. In doing so, this role ensures streamlined communication with the target audience. The tactical aspect of managing these platforms is augmented by an emphasis on creative content development, ensuring that every viewer interaction enhances the overall Broadway experience.
Cooperation and Adaptability
One of the key competencies underscored for a Digital Marketing Coordinator is the ability to effectively work within a team, maintaining a focus on the larger goals while managing individual responsibilities. This involves demonstrating a strong orientation towards cooperation and support, fostering an environment where teamwork prevails. Exceptional interpersonal skills are mandatory, with an emphasis on active listening and providing valuable assistance to colleagues. The ability to form and sustain effective professional relationships is a valuable asset in accomplishing the team’s objectives.
Adaptability is another critical attribute expected from candidates, especially given the nature of the theater industry, which can be unpredictable and demands flexibility. Being able to accommodate unexpected changes, whether in campaign strategies or communication styles, ensures that the coordinator remains effective and responsive to the dynamic requirements of digital marketing. Moreover, the ability to alter communication methods to yield optimal outcomes demonstrates a sophisticated understanding of audience engagement requirements. Emphasizing efficiency and accuracy, this role calls for meticulous dedication to refining processes and enhancing productivity within the team.
Necessary Qualifications
Skill Set and Experience Requirements
Prospective candidates for the Digital Marketing Coordinator role must possess a comprehensive suite of skills, including proficiency in Microsoft Office and a strong grasp of digital marketing and advertising fundamentals. Organizational skills are paramount, with a particular focus on project management and attention to detail. This extends to exceptional verbal and written communication skills, as excellence in copywriting and proofreading are essential. The capacity to progress tasks independently and manage priorities is critical, especially when adhering to rigorous deadlines.
A minimum of two years of hands-on experience in digital marketing forms an essential experience criterion. This experience should include constructing campaigns using tools like Google Ads and Meta, which are crucial for effective digital marketing strategies in the contemporary landscape. A bachelor’s degree in business administration, marketing, communications, or a related field is desirable, signaling a well-rounded understanding of the complexities involved in digital marketing domains. The role requires addressing inquiries or professional communications both effectively and promptly, a skill imperative for maintaining productive internal and external relations.
Certification and Analytical Skills
Certification requirements such as Google Ads and The Tradedesk Certification highlight the technical acumen expected from candidates, reaffirming their expertise and commitment to continuous learning in digital marketing tools and practices. The ability to interpret complex data from sales reports, media performance analyses, and social media metrics forms a cornerstone of this role. This data-driven approach allows for generating comprehensive reports that offer deep insights into campaign success and areas for improvement.
Additionally, critical thinking abilities are essential for generating optimization recommendations based on campaign performance. Identifying trends and adjusting strategies accordingly require a strategic mindset, one that can discern applicable best practices on both national and local market levels. An analytical approach is crucial to navigating the nuances of consumer behavior and leveraging these insights for substantial engagement. The ability to apply common sense and make agile decisions in varied instruction formats exemplifies the practical intelligence vital for succeeding as a Digital Marketing Coordinator.
Work Environment and Benefits
Role Expectations and Physical Demands
The Digital Marketing Coordinator’s role is anchored in a typical office environment designed to facilitate productivity and collaboration. The physical demands of the position include spending considerable time seated at a computer, engaging primarily in tasks that involve significant data analysis and content creation. It also involves regular communication requirements, which necessitate clear verbal and auditory exchanges. The work environment is characterized by an open office setting where interaction with colleagues is frequent, enhancing a collaborative culture. Flexibility, such as the ability to work remotely, is also considered, offering a balanced work-life arrangement.
Compensation and Compliance
The compensation package offered by Broadway Across America for this role is competitive, encompassing various benefits including vacation and holiday pay, health and welfare benefits, and a 401(k) retirement plan. This approach underscores the company’s commitment to its employees’ well-being and long-term financial security. Additionally, candidates must have work authorization in the U.S. without requiring visa sponsorship, which reflects compliance with existing hiring regulations and the company’s preference to streamline employment processes. These elements form a holistic employment offering, aligning the personal and professional aspirations of candidates with the organization’s strategic objectives.
Joining Broadway’s National Marketing Team
In today’s digital age, maintaining an effective online presence is essential for success in live entertainment, and Broadway Across America is continuously exploring innovative ways to connect with its audience. A significant step in this endeavor is the introduction of the Digital Marketing Coordinator position. This role presents a prime opportunity for individuals with comprehensive knowledge of digital marketing strategies and a genuine enthusiasm for Broadway theater. Those entering this position will play a key role in boosting the digital marketing initiatives of the national marketing team, functioning in an environment that is both fast-paced and challenging.
The primary focus of this role is to enhance digital media campaigns, develop engaging strategies, and ensure promotional activities resonate across various digital platforms. The candidate’s efforts are crucial in driving audience growth and increasing ticket sales. Recognizing how the digital landscape transforms is crucial for aspiring candidates. This opportunity, which combines creativity with analytical skills, highlights the importance of digital roles in enriching the theater experience for audiences nationwide.
