Olawande Meyungbo has established himself as a distinguished figure in the marketing industry, known for his creative and results-oriented approach. With over eight years of experience, Olawande has significantly impacted brand and product marketing through strategic initiatives that fuel business growth. His journey as a marketing leader showcases a blend of strategic insight, creative execution, and data-driven decision-making, ensuring measurable success in various campaigns and projects throughout his career.
Leading Marketing Efforts at Promasidor Nigeria
In his current role as the Media & Equity Manager at Promasidor Nigeria Limited, Olawande oversees the marketing communications for an array of prominent brands, including Cowbell, Onga, Top Tea, Kremela, Twisco, Miksi, and Loya. His responsibilities are extensive and cover areas such as consumer insights, creative strategy and development, media strategy, optimization of media investments, vendor relationships, and management of campaign performance. This role demands a nuanced understanding of consumer behavior and a strategic approach to optimizing marketing efforts.
One of the significant milestones in Olawande’s tenure at Promasidor is the execution of the Onga Great Taste and Aroma campaign. This initiative remarkably increased brand awareness by 20.6%, demonstrating his proficiency in crafting and implementing successful marketing strategies. The campaign’s success is a testament to Olawande’s ability to interpret market insights and consumer needs into compelling marketing narratives. Moreover, he led the partnership between Onga and DStv for the AMVCA Cultural Day, an event that drew over 3,000 attendees and reached an online audience exceeding 8 million. This collaboration generated more than 4 million online engagements, showcasing Olawande’s skills in orchestrating large-scale, multifaceted marketing efforts.
Significant Contributions at Digitas Nigeria
Before his impactful work at Promasidor, Olawande contributed his marketing expertise to Digitas Nigeria, a Publicis Company. As the Manager of Account Management & Strategy, he was responsible for overseeing key accounts, including Nigerian Breweries, where he handled brands such as Star Radler, Gulder, Desperados, Amstel, and Star. This role required a strategic approach and the ability to manage and grow major brands within a competitive market.
Among his remarkable projects at Digitas was the “Refresh The Moment” campaign for Star Radler. This campaign successfully repositioned the beverage as a desirable lifestyle choice, significantly enhancing its market appeal. Another noteworthy effort was the “Senior Man” campaign for Gulder, where Olawande implemented a strategy that transformed the brand’s image into a more relatable and lifestyle-driven narrative. His work at Digitas Nigeria highlights his capability in managing high-impact campaigns that not only elevate brand perception but also drive consumer engagement and loyalty.
Driving Digital Transformation at Fidelity Bank
Olawande’s tenure at Fidelity Bank PLC marked a period of substantial digital transformation under his guidance. As a Digital Marketing Executive, he managed the bank’s various digital assets, including the website, mobile app, blog, and social media platforms. His leadership in the employee digital transformation engagement campaign notably improved staff relations with management and boosted internal engagement.
Furthermore, Olawande launched the holiday-themed “A Grin Christmas” campaign, which attracted over 15,000 leads and resulted in numerous new account openings. This campaign demonstrated his ability to merge creative concepts with strategic goals, driving tangible business outcomes. Another pivotal initiative was the launch of the “Fidelity Pay Yourself” product, which garnered significant interest and uptake among individual and corporate clients. These achievements underscore Olawande’s aptitude for leveraging digital marketing to enhance customer experiences and drive organizational growth.
Strategic Initiatives at Starcom Media Perspectives
Olawande’s strategic acumen was further honed during his time as a Creative & Strategy Executive at Starcom Media Perspectives. In this role, he provided creative and strategic solutions for major brands, including Samsung Nigeria, Cloret, TomTom, Cadbury Hot Chocolate Drink, ARM Investments, and UAC Food brands. His innovative approach to marketing was evident in various successful campaigns that he spearheaded.
One standout initiative during his tenure was the digital strategy for Samsung’s A Series launch, which significantly increased the brand’s market share in Nigeria. Olawande’s strategy effectively targeted the right audience with a cost-efficient approach, enhancing brand visibility and engagement. Additionally, his marketing strategy for the Galaxy Note10 launch demonstrated his ability to craft niche campaigns that resonate with targeted demographics. His work on pioneering digital media activations for brands like Novartis’ Coartem and directing campaigns such as TomTom’s sponsorship of the Super Eagles in the 2018 World Cup further emphasize his strategic foresight and creative execution capabilities.
Educational Background and Skill Set
Olawande’s notable career achievements are supported by a robust educational background. He holds a Master of Business Administration (MBA) and a Bachelor of Science in Petroleum and Gas Engineering from the University of Lagos, Nigeria. Additionally, he has earned a Certificate in Professional Marketing from The Chartered Institute of Marketing (CIM), UK, and is pursuing a Diploma in Professional Marketing. This combination of qualifications underscores his commitment to continuous learning and professional development.
His technical proficiency spans various tools and platforms, including Google Analytics, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Meta Business Suite, Microsoft Office, and WordPress. These skills enable Olawande to integrate analytical frameworks with creative storytelling, ensuring that marketing strategies are both data-driven and compelling. His ability to navigate between strategic planning and creative execution makes him an asset in the field of marketing.
Bridging Strategy and Creative Execution
Olawande Meyungbo has carved out a reputation as an exceptional figure in the marketing industry, widely recognized for his inventive and results-driven approach. With over eight years of experience, he’s made a considerable impact on brand and product marketing through strategic initiatives that drive business growth. Olawande’s career as a marketing leader is marked by a perfect mix of strategic insight, creative execution, and data-driven decision-making. These qualities ensure measurable success across various campaigns and projects. His deep understanding of market trends, consumer behavior, and the latest marketing technologies allows him to develop innovative strategies that resonate with target audiences and deliver solid results. Olawande’s ability to adapt to the ever-evolving marketing landscape and his dedication to staying ahead of industry trends further cements his status as a leading expert in his field. His contributions to the marketing world demonstrate a commitment to achieving excellence and fostering growth for the brands he works with.
