Marketing & Customer Relations

How Will Salesforce's $1.5B Genesys Deal Transform AI in CX?
Marketing & Customer Relations How Will Salesforce's $1.5B Genesys Deal Transform AI in CX?

In a groundbreaking move that’s set to redefine the customer experience (CX) landscape, Salesforce and ServiceNow have jointly invested $1.5 billion in Genesys, a trailblazer in AI-powered experience orchestration. This significant financial commitment, evenly divided between the two tech

ArcheHealth Partners with Amendola for AI Healthcare Solution
Marketing & Customer Relations ArcheHealth Partners with Amendola for AI Healthcare Solution

In an era where healthcare costs continue to spiral out of control, innovative solutions are desperately needed to bring efficiency and transparency to hospital operations, and a promising development has emerged with ArcheHealth, a healthcare technology company, joining forces with Amendola, a

How Does Engel & Völkers Drive Growth with Digital Branding?
Marketing & Customer Relations How Does Engel & Völkers Drive Growth with Digital Branding?

In an era where digital presence can make or break a company, global real estate giant Engel & Völkers stands out as a prime example of leveraging technology to fuel expansion while maintaining a prestigious identity. With a sprawling network of over 16,500 associates spanning more than 30

Can JetBlue Turn Customer Satisfaction into Profit Gains?
Marketing & Customer Relations Can JetBlue Turn Customer Satisfaction into Profit Gains?

In an era where airline passengers often grapple with delays, cancellations, and subpar service, JetBlue Airways stands out with a bold strategy to transform customer satisfaction into a cornerstone of financial success. The airline has embarked on a multiyear initiative known as JetForward, aiming

AI Revolution Transforms Public Relations: Key Insights
Marketing & Customer Relations AI Revolution Transforms Public Relations: Key Insights

Imagine a world where artificial intelligence can draft a press release in seconds, analyze thousands of media mentions in minutes, and even suggest crisis response strategies before a situation escalates. This is no longer a distant vision but the current reality for public relations

Why AI Should Manage Your Simple Customer Inquiries
Marketing & Customer Relations Why AI Should Manage Your Simple Customer Inquiries

Imagine a world where a customer’s urgent request for a password reset or a package tracking update is resolved in mere seconds, at any hour of the day, without the frustration of long hold times or inconsistent answers. This isn’t a distant dream but a reality made possible by artificial

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