Email marketing has been a cornerstone of digital marketing for nearly 25 years and is still evolving. For Australian SMEs, keeping up with the latest trends is crucial to stay competitive. With the global market for email marketing projected to expand significantly from USD 11.5 billion in the
In the rapidly evolving landscape of retail marketing, the pursuit of innovative strategies has become imperative for retailers aiming to maintain their competitive edge. Makro, a leading grocery retailer in South Africa, provides an excellent case study on how transitioning from traditional
With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. During an insightful discussion, Marco shared his thoughts on Google Cloud's recent unveiling of AI-driven tools at the Next ’25 conference, and how they represent a transformative
Melissa Sanasie’s journey in digital marketing is a tale of blending data-driven strategies with creative storytelling to foster brand growth. From her early days in Toronto, where she nurtured her passion for marketing, to her current influential role at Shopify, Melissa has amassed a wealth of
Marketing in 2025 requires a reimagined approach to data, media, and content. Marketers must adapt to ever-changing consumer behaviors, cutting-edge technologies, and current market trends. Think of it as cooking in a foreign kitchen—fundamental skills remain unchanged, but new tools and
Over the years, the financial landscape has witnessed continuous evolution, with technological advancements playing a pivotal role in reshaping the dynamics of various sectors. One of the most transformative aspects of this evolution is the rise of AI-powered tools in financial automation. These
