The retail industry is standing at a significant crossroads, facing a decision between piecing together fragmented point solutions or embracing the holistic integration of unified commerce platforms. The latter option is proving to be a more advantageous choice, highlighted by research that shows
The inaugural Market Research Society (MRS) Leaders Forum in London brought together research agency owners and industry leaders to discuss strategies for achieving financial growth and embedding innovation within research agencies. The central theme of the event was the imperative for research
In a world where consumers are increasingly demanding personalized experiences, it is astonishing to learn that despite 57% of consumers preferring these experiences, only two-thirds of Americans have rated their interactions with brands as merely “okay,” without anyone rating it as “excellent.” Thi
The potential ban of TikTok in the United States has sent shockwaves through the marketing and influencer communities. As one of the most popular social media platforms, TikTok has become a cornerstone for many brands and content creators. The looming threat of its shutdown raises critical
The telecom industry is undergoing a significant transformation, driven by the integration of artificial intelligence (AI) technologies. These advancements are enabling operators to create dynamic, customer-centric networks that enhance the overall customer experience (CX). The traditional methods
In today's rapidly evolving marketing landscape, businesses are increasingly seeking innovative methods to connect with their target audience, making indoor advertising a focal point. A significant indicator of this trend is the remarkable 40% increase in turnover that Brand Management
