The retail industry has long faced challenges in optimizing supply chains to keep up with rapid changes in consumer demands and technological advances. The logistics segment, in particular, plays a pivotal role in ensuring products reach consumers efficiently. This evolving landscape presents a golden opportunity for automation to redefine how retail supply chains operate. The REWE Group’s ambitious logistics initiative in Wiener Neudorf, Austria, underscores this shift. The project aims to establish a groundbreaking logistics center that is not only technologically advanced but also a paragon of sustainability and reliability. Such initiatives are setting new benchmarks for integrating automation into logistics operations, demonstrating significant potential in reshaping retail supply chains.
Pioneering Automation and Sustainability
Advanced Logistics Integration
The collaboration between REWE Group and WITRON Group marks a significant leap in logistics through advanced technology integration. Spanning an impressive 135,600 square meters, the new logistics center stands poised to efficiently manage upwards of 600,000 cases daily. It is set to cater to a wide array of approximately 2,500 stores, driven by a diverse inventory of 21,000 items. The integration of WITRON’s Order Picking Machinery (OPM) solution exemplifies a commitment to efficiency and precision. Equipped with 40 COM machines, the center aims to streamline logistics processes, ensuring a high degree of accuracy in order fulfillment. This collaboration signifies a deep trust fostered over years, beginning with the signing of the contract in June 2025, further illustrating the strategic alignment and longstanding partnership between the two entities.
Focus on Sustainability
REWE Group’s plan to renovate its existing premises into an innovative logistics hub embodies the synergy of sustainability and technology. The facility seeks to serve numerous REWE-owned and affiliated stores, including household names like BILLA and ADEG, alongside cooperative partners such as gas station shops that stock dry goods. This transformation aims to align operations with contemporary retail goals by focusing on efficient and sustainable logistics solutions. The project seeks to significantly reduce transportation volumes, consolidate product flows, and enhance supply chain reliability. Such a mammoth operation also promises to open up new job opportunities, particularly for highly skilled professionals in logistics, IT, and technology, thereby contributing positively to the local economy.
Groundbreaking Technological Solutions
Cutting-Edge Automation
Incorporating innovative technologies, REWE Group’s logistics center exemplifies the potential of automation in redefining supply chain operations. Key innovations include WITRON’s OPM and CPS (Car Picking System) solutions, focusing on both fully and semi-automated logistics processes. A notable feature is the store-friendly stacking onto pallets and roll containers, optimizing the picking process. The CPS system further simplifies logistics by allowing employees to pick items using a pick-by-voice system, facilitated by a meticulously organized pick front. For smaller items, picking directly from storage totes to shipping totes is streamlined via DPS solutions and pick-by-light technology, underscoring the importance of seamless operations. These advancements align perfectly with REWE’s vision of optimizing costs and sustainability, providing a blueprint for the future of retail logistics.
Embracing Automation and Sustainability
The current trend of automation and digitization is witnessing a noteworthy thrust in logistics, specifically within the retail sector. There is consensus that automation enriches operational efficiency, ensuring cost-effectiveness and enhanced reliability. A critical component of this automation initiative is sustainability, a priority for the REWE Group that extends to include adherence to land use norms. The new logistics center utilizes previously developed land, minimizing new land consumption and reflecting a resolute commitment to sustainability. Construction of this intricate logistics center is set to commence mid-2026, with an expected full-scale operation by 2031. This period will see integration of new technologies into existing structures, ensuring a smooth transition meeting current industry standards for efficiency.
Advancing Toward a Global Benchmark
Strengthening Strategic Alliances
Key players like Peter Maly and Marcel Haraszti of REWE Group underscore the project’s significance in establishing a robust and sustainable retail supply chain. The initiative represents a strategic alignment between REWE and WITRON aimed at expanding possibilities within retail logistics. This joint effort stands as a testament to their dedication to leveraging state-of-the-art technologies that foster sustainability and operational excellence. The project, launched in Wiener Neudorf, serves as a benchmark for international logistics innovation, reflecting an unwavering commitment to environmental stewardship.
Contributing to a Sustainable Future
Key figures like Peter Maly and Marcel Haraszti from the REWE Group emphasize the project’s critical role in solidifying a robust and sustainable retail supply chain. This initiative marks a strategic partnership between REWE and WITRON, aimed at broadening the horizons of retail logistics. Their collaboration is a testament to their commitment to harnessing cutting-edge technologies that not only promote sustainability but also enhance operational excellence. This project, located in Wiener Neudorf, stands as a model for international logistics innovation, showcasing a firm dedication to environmental responsibility. By implementing advanced solutions and fostering a culture of innovation, REWE and WITRON are setting new standards in the industry, reflecting their unwavering promise to efficiency and eco-friendly practices. The project represents a future-forward approach to logistics, encouraging other industry players to adopt similar sustainable practices, thereby contributing positively to global efforts in environmental conservation.
