Best Practices for Building Corporate Sustainability Teams

In an era defined by regulatory complexity, economic uncertainty, and heightened stakeholder expectations, corporate sustainability has emerged as a cornerstone of business strategy, demanding a fundamental shift in how companies operate and prioritize their long-term impact. Far from being a peripheral concern, sustainability now plays a pivotal role in driving competitiveness, managing risks, and creating value for both shareholders and stakeholders. Drawing on insights from a comprehensive survey of 70 sustainability and environmental, social, and governance (ESG) leaders across US and multinational firms, this article delves into the critical practices for structuring and empowering sustainability teams. The focus rests on organizational design as a strategic lever, transforming sustainability from a compliance checkbox into a core driver of resilience and growth. Challenges such as limited budgets, cultural resistance, and skill shortages persist, yet the data points to actionable strategies that can help firms navigate this evolving landscape. By exploring innovative structures, integration tactics, talent management, and governance mechanisms, the aim is to provide business leaders with a roadmap for building high-performing teams capable of thriving amidst rapid change. Sustainability is no longer just about meeting external demands—it’s about aligning business strategies with environmental stewardship and social responsibility to secure a lasting competitive edge. The journey ahead requires adaptability, collaboration, and a commitment to embedding these principles into the very fabric of organizational decision-making.

Organizational Design for Sustainability Teams

Structuring for Efficiency and Impact

The foundation of an effective sustainability team often lies in adopting a hybrid model, a structure embraced by the majority of surveyed firms for its balance of centralized oversight and localized execution. This approach pairs a compact central team, tasked with setting strategy and governance standards, with departmental liaisons who weave sustainability into day-to-day operations. Such a setup maximizes influence across the organization, even when central teams are lean—often comprising just one to five full-time staff. The hybrid model stands out for its ability to maintain strategic coherence while ensuring practical implementation at the operational level. Unlike fully centralized models, which can stifle integration due to their top-down nature, or distributed models that risk fragmentation without strong coordination, the hybrid framework offers a pragmatic middle ground. Its popularity reflects a broader recognition that sustainability must be both a guiding principle and an actionable priority across all levels of a company.

Beyond its structural appeal, the hybrid model addresses the pressing need for resource efficiency in an environment where budgets are often constrained, making it a practical solution for many organizations. With over 60% of firms operating with minimal central staffing, the ability to extend impact through distributed responsibilities becomes critical. This structure allows companies to allocate limited resources strategically, focusing central efforts on high-level policy and reporting while empowering business units to tackle specific sustainability challenges relevant to their functions. The flexibility of this model also supports scalability, enabling firms to adapt as regulatory demands or stakeholder expectations evolve. However, success hinges on clear communication channels between central and distributed roles to prevent silos or misalignment. As companies look to refine their approach over the next two years, with half planning structural adjustments, the hybrid model serves as a tested starting point for balancing efficiency with meaningful impact.

Adapting Structures for Future Resilience

Looking ahead, a significant number of firms—50% of those surveyed—anticipate evolving their organizational structures within the next two years to better align sustainability with overarching business goals. This proactive stance is driven by the need for enhanced coordination, preparation for long-term resilience, and compliance with increasingly stringent regulatory frameworks. The planned adjustments often focus on redistributing roles across business units to deepen integration, particularly in areas like risk management and finance, where sustainability’s importance is growing. These changes signal a strategic pivot, recognizing that static structures may no longer suffice in a landscape where sustainability is becoming a core component of competitive advantage. The emphasis is on creating frameworks that not only respond to current pressures but also anticipate future challenges.

While the hybrid model remains the dominant choice, the nuances of its implementation vary widely based on industry-specific needs and organizational maturity. Some firms aim to strengthen central governance to ensure consistency in meeting global standards, while others prioritize embedding sustainability expertise directly into operational teams to address localized issues like supply chain emissions. The common thread is a commitment to flexibility—structures must be dynamic enough to accommodate emerging priorities, such as biodiversity or social impact, without overextending lean resources. This forward-looking approach underscores the importance of continuous evaluation and adaptation. As companies navigate this transition, the ability to balance centralized strategy with decentralized action will likely determine their capacity to turn sustainability into a driver of enduring value.

Integration Strategies for Sustainability

In the ongoing effort to promote environmental responsibility and ensure long-term viability, businesses are increasingly adopting integration strategies for sustainability that encompass innovative practices and policies. These strategies aim to balance economic growth with ecological preservation for future generations.

Embedding into Core Business Functions

Integrating sustainability into the heart of business operations remains an ongoing challenge, with two-thirds of surveyed firms reporting only moderate success in embedding it across core processes. Currently, alignment is strongest in functions like legal, communications, and operations, where sustainability’s relevance to compliance and public perception is clear. However, it lags significantly in areas such as finance, human resources, and innovation, where the connection to ESG goals is less immediately apparent. Over the next two years, a concerted push is underway to bridge this gap, particularly in finance—driven by disclosure mandates and investor scrutiny—and procurement, where ethical sourcing and scope 3 emissions are focal points. Risk management also emerges as a priority, with climate and social risks increasingly factored into strategic planning. The momentum toward deeper integration reflects a broader shift in recognizing sustainability as a business imperative rather than a standalone initiative.

Achieving this integration requires more than structural alignment; it demands a cultural shift supported by robust governance tools, and cross-functional steering committees are frequently cited as a vital mechanism for fostering collaboration and maintaining accountability across departments. Similarly, linking sustainability objectives to key performance indicators (KPIs) ensures visibility and prioritizes action, though this approach sometimes faces resistance due to competing departmental goals. Cultural barriers and conflicting priorities often slow progress, necessitating targeted change management strategies to build buy-in at all levels. Executive sponsorship plays a crucial role here, providing the authority and resources needed to overcome inertia. Without a clear business case articulated to stakeholders, even well-designed integration efforts risk faltering, underscoring the need for sustained communication and alignment with broader organizational objectives.

Overcoming Barriers to Seamless Alignment

The path to full enterprise-wide embedding of sustainability is fraught with obstacles, not least of which are the cultural and operational silos that persist within many organizations. Departmental priorities often clash, with short-term financial targets overshadowing long-term sustainability goals, creating tension that can derail integration efforts. For instance, while procurement teams may focus on cost reduction, sustainability objectives might push for more expensive ethical sourcing, leading to friction without clear mediation. Addressing these conflicts requires a deliberate approach to change management, one that emphasizes shared value and aligns incentives across functions. Training programs and workshops can help bridge knowledge gaps, ensuring that employees at all levels understand the relevance of sustainability to their roles, while fostering a mindset of collective responsibility.

Beyond internal resistance, external pressures such as regulatory complexity and stakeholder expectations add layers of difficulty to integration, making it a challenging endeavor for many organizations. Firms must navigate a patchwork of mandates—like the EU’s Corporate Sustainability Reporting Directive or California’s climate reporting laws—that demand consistent, credible data across functions. This often exposes gaps in coordination, particularly in areas like finance and investor relations, where sustainability reporting is becoming non-negotiable. To counter these challenges, successful companies are embedding ESG considerations into performance metrics and incentives, though this faces scrutiny in certain markets due to concerns over greenwashing. The key lies in tailoring integration strategies to specific organizational contexts, ensuring that efforts are both credible and durable. By prioritizing transparency and executive backing, firms can transform sustainability from a siloed function into a unifying driver of strategy.

Talent Management in Sustainability Teams

Addressing Skills Gaps and Staffing Challenges

As sustainability roles evolve from technical expertise to strategic decision-making, talent gaps have become a glaring obstacle for many firms, highlighting the urgent need for skilled professionals. Critical skills such as financial modeling, data analysis, and change management are in short supply, reflecting the demand for business-savvy individuals who can make a compelling case for sustainability within broader corporate strategy. Most central sustainability teams remain small, often with fewer than six full-time staff, and budget constraints further complicate the issue—40% of surveyed companies have no plans to add roles in the near future. This scarcity of resources places immense pressure on existing teams to deliver outsized impact, often stretching their capacity to address both immediate reporting needs and emerging priorities like biodiversity. The shift in skill requirements underscores a broader transformation in how sustainability is perceived within organizations, moving toward a function that directly influences high-level decision-making.

Rather than relying on external hiring, which can be costly and risks bringing in talent unfamiliar with internal dynamics, many firms are turning to upskilling as a more sustainable solution. Building capabilities internally through targeted training ensures that existing staff can adapt to evolving demands while maintaining alignment with organizational culture and goals. This approach also allows companies to embed sustainability expertise into broader business processes, reducing reliance on a small central team. However, the challenge lies in prioritizing which skills to develop first, especially when resources are tight. Immediate needs like data management for regulatory reporting often take precedence, but long-term strategic capabilities must not be neglected. The balance between addressing current gaps and preparing for future demands requires careful planning and investment, ensuring that talent development aligns with the company’s sustainability ambitions.

Building Capacity Amidst Resource Constraints

Navigating talent challenges with limited budgets demands a strategic approach to capacity building that maximizes the potential of existing resources. Cross-functional collaboration emerges as a key tactic, allowing sustainability teams to leverage expertise from other departments, such as finance or operations, to fill skill gaps without expanding headcount. For instance, partnering with data analysts in IT can address gaps in reporting capabilities, while working with HR can support change management initiatives. This collaborative model not only eases the burden on lean central teams but also fosters a sense of shared ownership over sustainability goals across the organization. By embedding responsibilities into existing roles, firms can scale their impact without the need for significant new hires, a critical advantage in a resource-constrained environment.

At the same time, the pressure on sustainability teams to manage an expanding portfolio of issues—from decarbonization to social impact—requires a clear prioritization framework to ensure success. Without it, small teams risk burnout or diluted focus, undermining their effectiveness in delivering meaningful results. Some companies are addressing this by redistributing emerging responsibilities, such as biodiversity, to existing staff while investing in tools and technologies to streamline routine tasks like data collection. This pragmatic approach helps maintain momentum despite staffing limitations. Additionally, fostering a culture of continuous learning ensures that teams remain agile, capable of adapting to new challenges as they arise. While over half of the surveyed firms rate their ability to attract and retain talent as strong, the reality of constrained budgets means that internal development and strategic partnerships will remain essential for building resilient, capable sustainability teams.

Governance and Accountability Mechanisms

Driving Alignment Across the Organization

Effective governance structures are indispensable for embedding sustainability into the core of organizational strategy, ensuring that it remains a priority amidst competing demands. Cross-functional steering committees stand out as the most widely used mechanism among surveyed firms, providing a platform for collaboration and accountability across departments. These committees bring together leaders from diverse functions—such as legal, finance, and operations—to align sustainability initiatives with broader business objectives, preventing the function from becoming siloed. Their role in setting shared goals and monitoring progress helps maintain visibility at the executive level, ensuring that sustainability does not slip off the agenda. This structured approach to governance is particularly critical in large, complex organizations where departmental priorities can easily diverge, creating barriers to cohesive action.

Beyond committees, linking ESG goals to performance metrics and incentives offers another powerful tool for driving alignment, though its implementation varies based on regional and stakeholder dynamics. In some markets, particularly in the US, this approach faces scrutiny over concerns about authenticity or greenwashing, requiring careful calibration to maintain credibility. When done effectively, tying sustainability outcomes to financial and operational KPIs ensures that these goals are treated with the same urgency as traditional business targets. However, success depends on clear communication of the business case to all levels of the organization, supported by executive sponsorship to lend authority and resources to the effort. Without this top-down commitment, governance mechanisms risk becoming symbolic rather than transformative, failing to address underlying cultural barriers that hinder progress.

Sustaining Momentum Through Executive Support

The role of executive sponsorship cannot be overstated in sustaining the momentum of sustainability initiatives, particularly when governance mechanisms encounter resistance. Senior leadership must act as champions, not only endorsing policies but also allocating resources and resolving conflicts that arise from competing priorities. Their involvement signals to the organization that sustainability is a strategic imperative, not a discretionary add-on, helping to dismantle cultural resistance that often slows integration. For instance, when finance teams push back on sustainability-driven investments due to short-term cost concerns, executive intervention can reframe the discussion around long-term value creation and risk mitigation. This high-level support is essential for ensuring that governance tools, like steering committees, have the authority to enforce accountability across functions.

Moreover, executive backing facilitates the alignment of sustainability with broader strategic planning, embedding it into the decision-making process at the highest levels. This often involves regular updates to boards and C-suite leaders on ESG performance, ensuring that these issues remain top of mind. Such visibility helps secure buy-in from other stakeholders, reinforcing the importance of sustainability in driving organizational resilience. However, maintaining this momentum requires ongoing effort—executives must consistently reinforce the message through actions, not just words, to prevent initiatives from losing steam over time. By fostering a culture where accountability is shared and governance mechanisms are supported by tangible commitment, companies can ensure that sustainability remains a durable driver of growth, even as external pressures and internal challenges evolve.

Charting the Path Forward for Sustainability Teams

Reflecting on the insights gathered from the survey of ESG leaders, it became evident that the journey of corporate sustainability had reached a turning point, where strategic design and execution determined the difference between superficial compliance and genuine impact. Companies have grappled with lean resources, navigating the balance between small central teams and distributed responsibilities through hybrid models that have proven both efficient and adaptable. Integration efforts have gained traction in functions like finance and procurement, driven by regulatory mandates and investor demands, though cultural barriers often require persistent change management to cement progress. Talent challenges have loomed large, with gaps in strategic skills prompting a shift toward upskilling and collaboration rather than costly external hiring. Governance mechanisms, backed by executive sponsorship, have played a crucial role in maintaining accountability, ensuring that sustainability remains a shared priority across organizational silos.

Moving forward, the focus should shift to actionable strategies that build on these foundations, prioritizing adaptability to meet emerging challenges. Firms need to invest in scalable governance structures that can evolve with regulatory landscapes, while embedding sustainability deeper into performance metrics to drive accountability. Targeted training programs should address skill shortages, equipping teams to handle both current reporting needs and future priorities like social impact. Additionally, fostering cross-functional partnerships can alleviate resource constraints, enabling lean teams to leverage broader organizational expertise. By committing to continuous evaluation and executive-led cultural change, companies can position sustainability as a lasting driver of resilience and value creation, ensuring they remain ahead of the curve in a dynamic global environment.

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