On September 26, at the Balmoral Convention Centre in Lagos, an extraordinary event unfolded that captured the spirit of innovation and achievement in Nigeria’s marketing, advertising, and communications sectors, marking a significant milestone for the industry. The EDGE Awards, orchestrated by
I'm thrilled to sit down with Marco Gaietti, a veteran in business management with decades of experience in strategic management, operations, and customer relations. Today, we’re diving into the innovative world of Hang, a Layer 1 blockchain built on Avalanche that’s redefining customer loyalty
In today’s fast-paced digital landscape, where customer expectations for seamless, consistent, and engaging online experiences continue to soar, businesses face immense pressure to deliver polished and unified interactions across every touchpoint, making strategic tools like design systems vital.
In an era where digital advertising is increasingly intertwined with consumer behavior, Mastercard has stepped boldly into the spotlight with a groundbreaking initiative unveiled on October 1 from its headquarters in Purchase, New York. This ambitious launch of a new commerce media platform signals
The fabric of American drinking culture is undergoing a profound transformation, with a noticeable decline in alcohol consumption sending shockwaves through the wine industry, particularly in the often-overlooked Heartland regions like Iowa, Texas, southern Illinois, and Michigan. This shift,
In a rapidly evolving digital landscape, Indonesia stands out as a vibrant hub of youthful energy, with Generation Z making up roughly 28% of the population and emerging as a powerful force shaping cultural and consumer trends. This demographic, known for its tech-savvy nature and dynamic
