Brand Management

TransLink Outlines Major Upgrades for Rider Experience
Marketing & Customer Relations TransLink Outlines Major Upgrades for Rider Experience

Metro Vancouver's public transit system serves as the vital circulatory system for a rapidly growing region, and its health is directly linked to the daily lives of millions who depend on it for work, school, and recreation. Recognizing this critical role, TransLink has unveiled its comprehensive

What Is Marubeni’s Global Brand Strategy?
Marketing & Customer Relations What Is Marubeni’s Global Brand Strategy?

The recent acquisition of British footwear portfolio Jacobson Group by the Japanese conglomerate Marubeni Corporation stands as a powerful testament to a meticulously planned global ambition, revealing much more than a simple expansion of assets. This maneuver is not an isolated investment but the

Is Your Marketing Strategy Ready for 2026?
Marketing & Customer Relations Is Your Marketing Strategy Ready for 2026?

The digital marketing landscape is currently undergoing a seismic transformation, driven by a convergence of maturing technologies, evolving user expectations, and significant structural shifts within the social media platforms that form the bedrock of modern brand communication. A complex

Drilling Fluids Market to Reach $16.59 Billion by 2032
Marketing & Customer Relations Drilling Fluids Market to Reach $16.59 Billion by 2032

Deep beneath the earth's surface, a complex and highly engineered fluid serves as the lifeblood of global energy extraction, and its market is now on a trajectory for remarkable expansion. A comprehensive new analysis projects that the global drilling fluids market will grow from its 2024 valuation

How Can a Tiger Power a Global Energy Brand?
Marketing & Customer Relations How Can a Tiger Power a Global Energy Brand?

Upon its listing on the New York Stock Exchange, the Korea Electric Power Corporation (KEPCO) faced a formidable challenge that confronts many national champions going global: how to carve out a distinct and memorable identity in a crowded international market. Rather than resorting to a

Apple Halts Vision Pro Production Amid Sales Failure
Marketing & Customer Relations Apple Halts Vision Pro Production Amid Sales Failure

Once heralded as the next evolution in personal computing, Apple's ambitious foray into mixed reality has collided with a harsh market reality, forcing the company to take drastic and unprecedented measures. In a stunning retreat, Apple has slashed its online marketing budget for the Vision Pro

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