Brand Management

Google Unveils Unified Verified Badge for Local Service Ads
Marketing & Customer Relations Google Unveils Unified Verified Badge for Local Service Ads

Imagine a small business owner, diligently working to build trust with potential customers online, only to find that the digital landscape is cluttered with varying symbols of credibility that confuse rather than clarify. This scenario is all too common for advertisers using Local Service Ads

Story Mining: PR's Key Skill in the AI Era
Marketing & Customer Relations Story Mining: PR's Key Skill in the AI Era

In an era where artificial intelligence shapes the very fabric of media consumption, public relations professionals face a daunting challenge: how to keep a brand visible and credible when traditional news cycles are shrinking and AI-driven algorithms dictate which stories rise to the top. The

How Is AI Transforming Hotel Digital Marketing Strategies?
Marketing & Customer Relations How Is AI Transforming Hotel Digital Marketing Strategies?

In an era where the hospitality industry faces constant digital evolution, artificial intelligence (AI) has emerged as a game-changer, reshaping how hotels connect with guests and manage their marketing efforts. With the decline of traditional cookie-based tracking and the rise of a more

Coca-Cola HBC Seeks Portfolio Specialist for 2025 in Lagos
Marketing & Customer Relations Coca-Cola HBC Seeks Portfolio Specialist for 2025 in Lagos

In the bustling economic hub of Lagos, Nigeria, a significant opportunity has emerged for professionals in the beverage industry to make their mark with one of the global leaders in bottling. Coca-Cola Hellenic Bottling Company, a prominent partner of The Coca-Cola Company, is on the lookout for a

How Is AaGlobal Transforming Marketing at Humberside Airport?
Marketing & Customer Relations How Is AaGlobal Transforming Marketing at Humberside Airport?

In an era where global connectivity drives business success, the strategic partnership between AaGlobal Language Services and Humberside Airport stands out as a game-changer in regional marketing, highlighting a bold new approach. Based in Hull, UK, AaGlobal has long been a leader in language

How Is Branding Transforming Fresh Produce Purchases?
Marketing & Customer Relations How Is Branding Transforming Fresh Produce Purchases?

In a world where consumers are increasingly discerning about what they put on their plates, the fresh produce aisle is undergoing a remarkable shift that might surprise even the most seasoned grocery shopper. Fruits and vegetables, once seen as simple commodities dictated by price and availability,

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later