Brand Management

Rippling Accuses Deel of Corporate Espionage in High-Stakes Legal Battle
Human Resources Rippling Accuses Deel of Corporate Espionage in High-Stakes Legal Battle

In a riveting legal clash between two HR tech giants, Deel and Rippling, the former stands accused of corporate espionage and conspiracy to violate the RICO Act. This lawsuit, filed recently by Rippling, unravels a tale involving alleged theft of trade secrets and industrial intrigue. Rippling has

Is Joanne Lovato Redefining Marketing Strategies for the Dallas Stars?
Marketing & Customer Relations Is Joanne Lovato Redefining Marketing Strategies for the Dallas Stars?

Joanne Lovato, the newly appointed VP of Marketing for the Dallas Stars, stepped into a role pivotal for the hockey team's brand transformation. Despite initially being unfamiliar with hockey, her vast experience in fandoms and brand development led her to bring fresh insights and strategies.

Lifebuoy's Cool Fresh Campaign Blends Folklore and Horror-Comedy
Marketing & Customer Relations Lifebuoy's Cool Fresh Campaign Blends Folklore and Horror-Comedy

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Today, we will discuss the inspiration, strategy, and execution behind

How Are Confectionery Brands Innovating To Meet Consumer Demands?
Strategic Management How Are Confectionery Brands Innovating To Meet Consumer Demands?

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Can you share some insights into the inspiration behind the new Chocolate

Is Data-Driven Marketing The Future of Nigeria's FMCG and IMC Sectors?
Marketing & Customer Relations Is Data-Driven Marketing The Future of Nigeria's FMCG and IMC Sectors?

As the digital age continues to evolve, businesses in Nigeria's fast-moving consumer goods (FMCG) and integrated marketing communications (IMC) sectors must adapt to remain competitive. The landscape is shifting from traditional marketing approaches to data-driven strategies that capitalize on

Scientific Decision-Making: When Startups Should Embrace It
Marketing & Customer Relations Scientific Decision-Making: When Startups Should Embrace It

In the dynamic world of startups, navigating through uncertainty and making informed decisions can make or break a venture. The effectiveness of scientific decision-making on startup performance is a nuanced topic that merits a closer look. This method encompasses forming hypotheses, gathering

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