Brand Management

How Much Did Home Prices Drop in Lawrence County This Year?
Marketing & Customer Relations How Much Did Home Prices Drop in Lawrence County This Year?

Recent shifts in the housing market have raised eyebrows among buyers, sellers, and industry watchers in Lawrence County, Pennsylvania, as median home prices took a noticeable dip in a single month, reflecting broader trends across the state. Data for August reveals a complex picture where

Brand Licensing Services: Business Opportunities for 2025
Marketing & Customer Relations Brand Licensing Services: Business Opportunities for 2025

In the ever-evolving landscape of global commerce, brand licensing services have emerged as a powerful avenue for unlocking the value of intellectual property, connecting iconic brands with eager markets through strategic partnerships. As the industry gains momentum in 2025, it presents a wealth of

AI in PR: Why Original Thinking Will Command a Premium
Marketing & Customer Relations AI in PR: Why Original Thinking Will Command a Premium

In a world where technology continues to reshape industries at an unprecedented pace, the public relations sector finds itself at a fascinating crossroads with artificial intelligence leading the charge, transforming how communication strategies are developed. AI tools are automating tasks that

EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing
Marketing & Customer Relations EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing

On September 26, at the Balmoral Convention Centre in Lagos, an extraordinary event unfolded that captured the spirit of innovation and achievement in Nigeria’s marketing, advertising, and communications sectors, marking a significant milestone for the industry. The EDGE Awards, orchestrated by

Hang Redefines Loyalty with Avalanche Blockchain Tech
Tech & Innovation Hang Redefines Loyalty with Avalanche Blockchain Tech

I'm thrilled to sit down with Marco Gaietti, a veteran in business management with decades of experience in strategic management, operations, and customer relations. Today, we’re diving into the innovative world of Hang, a Layer 1 blockchain built on Avalanche that’s redefining customer loyalty

Why Design Systems Are Essential for Modern Businesses
Marketing & Customer Relations Why Design Systems Are Essential for Modern Businesses

In today’s fast-paced digital landscape, where customer expectations for seamless, consistent, and engaging online experiences continue to soar, businesses face immense pressure to deliver polished and unified interactions across every touchpoint, making strategic tools like design systems vital.

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