Brand Management

Lifebuoy's Cool Fresh Campaign Blends Folklore and Horror-Comedy
Marketing & Customer Relations Lifebuoy's Cool Fresh Campaign Blends Folklore and Horror-Comedy

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Today, we will discuss the inspiration, strategy, and execution behind

How Are Confectionery Brands Innovating To Meet Consumer Demands?
Strategic Management How Are Confectionery Brands Innovating To Meet Consumer Demands?

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Can you share some insights into the inspiration behind the new Chocolate

Is Data-Driven Marketing The Future of Nigeria's FMCG and IMC Sectors?
Marketing & Customer Relations Is Data-Driven Marketing The Future of Nigeria's FMCG and IMC Sectors?

As the digital age continues to evolve, businesses in Nigeria's fast-moving consumer goods (FMCG) and integrated marketing communications (IMC) sectors must adapt to remain competitive. The landscape is shifting from traditional marketing approaches to data-driven strategies that capitalize on

Scientific Decision-Making: When Startups Should Embrace It
Marketing & Customer Relations Scientific Decision-Making: When Startups Should Embrace It

In the dynamic world of startups, navigating through uncertainty and making informed decisions can make or break a venture. The effectiveness of scientific decision-making on startup performance is a nuanced topic that merits a closer look. This method encompasses forming hypotheses, gathering

Navigating Structural Conflict in Family Business Governance
Marketing & Customer Relations Navigating Structural Conflict in Family Business Governance

Family businesses often face unique challenges in governance and decision-making. One particularly complex issue is structural conflict, which arises from governance structures and legal agreements rather than individual behavior or relationships. Understanding and addressing these conflicts is

Digital Brand Identity Boosts Trust and Loyalty in Finance
Marketing & Customer Relations Digital Brand Identity Boosts Trust and Loyalty in Finance

The financial services sector is undergoing a significant transformation driven by digital innovation. In this evolving landscape, the role of digital brand identity has become crucial in building trust and fostering customer loyalty. This article explores the importance of a strong digital brand

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