Brand Management

Navigating Structural Conflict in Family Business Governance
Marketing & Customer Relations Navigating Structural Conflict in Family Business Governance

Family businesses often face unique challenges in governance and decision-making. One particularly complex issue is structural conflict, which arises from governance structures and legal agreements rather than individual behavior or relationships. Understanding and addressing these conflicts is

Digital Brand Identity Boosts Trust and Loyalty in Finance
Marketing & Customer Relations Digital Brand Identity Boosts Trust and Loyalty in Finance

The financial services sector is undergoing a significant transformation driven by digital innovation. In this evolving landscape, the role of digital brand identity has become crucial in building trust and fostering customer loyalty. This article explores the importance of a strong digital brand

How Is Brand Management Revolutionizing Indoor Advertising?
Marketing & Customer Relations How Is Brand Management Revolutionizing Indoor Advertising?

In today's rapidly evolving marketing landscape, businesses are increasingly seeking innovative methods to connect with their target audience, making indoor advertising a focal point. A significant indicator of this trend is the remarkable 40% increase in turnover that Brand Management

Will New Co-CEOs Drive SushiSamba's Global Expansion and Growth?
Marketing & Customer Relations Will New Co-CEOs Drive SushiSamba's Global Expansion and Growth?

In a significant leadership shift, Patricia Gonzales and Omar Gutierrez have been appointed co-CEOs of Orange Brands Management, the parent company of the internationally acclaimed SushiSamba chain and the popular Duck & Waffle concept in the United Kingdom. These new roles come as Shimon

How Will Scott Brothers’ BrandJourney Transform Home Products Market?
Marketing & Customer Relations How Will Scott Brothers’ BrandJourney Transform Home Products Market?

The recent launch of BrandJourney by Drew and Jonathan Scott, the renowned "Property Brothers," marks a significant development in the home products market. Through their lifestyle company, Scott Brothers Global, the Scott brothers are leveraging their extensive experience and expertise

Erin Andrews Excels in Broadcasting and Business with WEAR Apparel Brand
Marketing & Customer Relations Erin Andrews Excels in Broadcasting and Business with WEAR Apparel Brand

For Erin Andrews, an acclaimed NFL sideline reporter known for her engaging presence and insightful commentary, her venture into the business world with her apparel brand, WEAR by Erin Andrews, has been a significant and successful transition. Co-founded with Constance Schwartz-Morini in October

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