In today's rapidly evolving marketing landscape, businesses are increasingly seeking innovative methods to connect with their target audience, making indoor advertising a focal point. A significant indicator of this trend is the remarkable 40% increase in turnover that Brand Management experienced
The 2024 Americas Lodging Investment Summit in Los Angeles showcased the transformative impact of artificial intelligence (AI) on various aspects of hotel operations. However, the "People & Culture" Boardroom Outlook session, moderated by Kelly Ungerman, senior partner at McKinsey & Company,
In today's competitive market, businesses must focus on retaining their existing customers to drive sustainable growth and profitability. It's not enough just to attract new customers; the real challenge lies in keeping them and turning them into loyal patrons. This article explores six effective
Customer retention is a critical component of any successful business strategy. It involves keeping existing customers engaged and satisfied, ensuring they continue to choose your products or services over competitors. This focus on retention can lead to significant benefits, including increased
Marketing professionals face a myriad of challenges today, from fragmented customer insights and data silos to process inefficiencies and difficulties in personalizing interactions across various channels. These persistent issues hinder companies from building a comprehensive understanding of their
Artificial Intelligence (AI) and Machine Learning (ML) are dramatically transforming customer experience management by leveraging advanced technologies to meet and exceed customer expectations. With the capability to analyze vast amounts of data and learn from patterns, these technologies are
