Customer Experience

FORTNA and City Logistics Boost Efficiency with Automation
Operations FORTNA and City Logistics Boost Efficiency with Automation

I'm thrilled to sit down with Marco Gaietti, a veteran in business management with decades of experience in strategic operations and customer relations. Today, we’re diving into the exciting world of logistics automation, focusing on a cutting-edge sorting solution implemented at City Logistics’

Why Is Transparency Key in Hotel Tech Buying Decisions?
Marketing & Customer Relations Why Is Transparency Key in Hotel Tech Buying Decisions?

Imagine a hotel manager standing at a crossroads of countless technology options, each promising to revolutionize operations, elevate guest experiences, and boost revenue, yet shrouded in uncertainty due to glossy marketing and persuasive sales tactics. For too long, hoteliers have grappled with

LTK Launches Brand Profiles to Boost Creator Connections
Marketing & Customer Relations LTK Launches Brand Profiles to Boost Creator Connections

In an era where digital shopping and influencer marketing continue to reshape how consumers engage with brands, LTK has unveiled a transformative feature that promises to redefine connections across its vast ecosystem. As a leading creator commerce platform driving over $5 billion in annual retail

Key Marketing Metrics for the AI Agent Era
Marketing & Customer Relations Key Marketing Metrics for the AI Agent Era

In an era where technology is reshaping every facet of business, the rise of AI agents—autonomous digital assistants capable of executing complex tasks like making purchases with little to no human oversight—marks a turning point for digital marketing. This transformation, often referred to as the

Is Greenwashing Eroding Trust in Eco-Friendly Products?
Strategic Management Is Greenwashing Eroding Trust in Eco-Friendly Products?

In a world increasingly focused on sustainability, consumers are eager to support brands that prioritize environmental responsibility, but a troubling trend known as greenwashing has emerged, threatening to undermine this goodwill. Greenwashing, the deceptive practice of marketing products as

Samsung Pushes Ads on Premium Smart Refrigerators in US
Tech & Innovation Samsung Pushes Ads on Premium Smart Refrigerators in US

Imagine opening the door of a high-end smart refrigerator, a device that costs thousands of dollars, only to be greeted not just by chilled groceries but by a flashing advertisement on its sleek display screen, turning a premium appliance into an unexpected marketing platform. This scenario is

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