Customer Experience

Evolving CX in a Mature AI Landscape
Marketing & Customer Relations Evolving CX in a Mature AI Landscape

Today’s digital-first customer expects every business interaction to be personalized and intuitive. In other words, they want companies to know exactly what they need before they even ask. This new reality is crafted by artificial intelligence (AI). Powered by breakthroughs like generative AI

How Will Justin Barish Drive Lido Advisors' Digital Growth?
Marketing & Customer Relations How Will Justin Barish Drive Lido Advisors' Digital Growth?

In an era where digital presence can make or break a financial firm's success, Lido Advisors, a Los Angeles-based registered investment advisor managing over $30 billion in assets, has taken a bold step by appointing Justin Barish as its Chief Marketing and Digital Officer. This strategic move

How Does Metro Branding Transform Urban Engagement?
Marketing & Customer Relations How Does Metro Branding Transform Urban Engagement?

Imagine a bustling city where millions of commuters navigate their daily routines, weaving through metro stations that are more than just transit hubs—they're vibrant touchpoints of brand identity that shape how people connect with urban spaces. In modern urban landscapes, metro branding has

How Is NIST Enhancing Software Security with New Guidelines?
Operations How Is NIST Enhancing Software Security with New Guidelines?

In an era where cyber threats loom larger than ever, with software vulnerabilities often serving as the gateway for devastating breaches, the urgency to secure the digital landscape has never been more critical, especially as software supply chains, once considered a niche concern, have become a

Is Crypto Revolutionizing Customer Loyalty Programs?
Marketing & Customer Relations Is Crypto Revolutionizing Customer Loyalty Programs?

In the fast-evolving world of digital technology, customer loyalty programs find themselves at a significant crossroad where traditional models are being revisited under the influence of cutting-edge blockchain and crypto technologies. This convergence heralds a new era marked by decentralized and

Can Starbucks' Turnaround Plan Boost Struggling Sales?
Marketing & Customer Relations Can Starbucks' Turnaround Plan Boost Struggling Sales?

Starbucks is taking aggressive measures to revitalize its sales as it continues to face declining same-store sales in the United States. This challenge, marked by a persistent 2% dip during fiscal Q3, underscores the urgency for the coffee giant to make impactful changes fast. CEO Brian Niccol

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