Melissa Sanasie’s journey in digital marketing is a tale of blending data-driven strategies with creative storytelling to foster brand growth. From her early days in Toronto, where she nurtured her passion for marketing, to her current influential role at Shopify, Melissa has amassed a wealth of
Marketing in 2025 requires a reimagined approach to data, media, and content. Marketers must adapt to ever-changing consumer behaviors, cutting-edge technologies, and current market trends. Think of it as cooking in a foreign kitchen—fundamental skills remain unchanged, but new tools and
Argo Corporation has recently announced a strategic partnership with Black Swan Solutions Inc. DBA VHLA Media, aiming to revolutionize their urban mobility marketing strategies. This collaboration focuses on enhancing Argo's digital presence in a highly competitive market. VHLA Media, based in
The Ad Tech industry, which relies heavily on data centers, servers, and semiconductors to drive digital advertising, is grappling with mounting financial pressures due to rising energy costs and economic uncertainty. By the decade's end, data centers housed within the United States could consume
In recent years, blockchain analytics has demonstrated its transformative power in numerous sectors, including digital marketing. This technology, originally associated with tracking cryptocurrencies and evaluating CRO price movements, has shown potential far beyond these applications.
With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Can you explain the main objectives of the Equity Bank’s Abakyala Ku Ntiiko
