Market Research

Fetch TV and OzTAM Partner for Big Data TV Measurement
Tech & Innovation Fetch TV and OzTAM Partner for Big Data TV Measurement

In an era where television consumption spans traditional broadcasts and digital streaming platforms, understanding audience behavior has become a complex challenge for media organizations. A groundbreaking collaboration between OzTAM, Australia's foremost television audience measurement body, and

Illinois and Missouri Clash on Tax Policies in 2025
Strategic Management Illinois and Missouri Clash on Tax Policies in 2025

In the heart of the Midwest, a fiscal battle is brewing that could reshape economic landscapes for years to come, as Illinois and Missouri, long-standing neighbors with a history of rivalry, have taken sharply divergent paths on tax policy this year. This divergence has sparked heated debates among

How Is Amazon DSP Challenging Ad-Tech Giants?
Marketing & Customer Relations How Is Amazon DSP Challenging Ad-Tech Giants?

In the ever-evolving realm of digital advertising, Amazon’s Demand-Side Platform (DSP), a cornerstone of Amazon Ads, has surged to prominence as a formidable disruptor, taking on established titans like Google Display & Video 360 and The Trade Desk. This rise isn’t just a footnote in the ad-tech

Synthetic Viscose Fiber Market to Hit $37.4B by 2034?
Marketing & Customer Relations Synthetic Viscose Fiber Market to Hit $37.4B by 2034?

The synthetic viscose fiber industry stands at a pivotal moment, with projections estimating a remarkable climb to a $37.4 billion valuation by 2034, driven by a steady compound annual growth rate (CAGR) of 7% from the current $19.0 billion base in 2025. This growth trajectory reflects a burgeoning

How Much Did Home Prices Drop in Lawrence County This Year?
Marketing & Customer Relations How Much Did Home Prices Drop in Lawrence County This Year?

Recent shifts in the housing market have raised eyebrows among buyers, sellers, and industry watchers in Lawrence County, Pennsylvania, as median home prices took a noticeable dip in a single month, reflecting broader trends across the state. Data for August reveals a complex picture where

Brand Licensing Services: Business Opportunities for 2025
Marketing & Customer Relations Brand Licensing Services: Business Opportunities for 2025

In the ever-evolving landscape of global commerce, brand licensing services have emerged as a powerful avenue for unlocking the value of intellectual property, connecting iconic brands with eager markets through strategic partnerships. As the industry gains momentum in 2025, it presents a wealth of

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