Market Research

EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing
Marketing & Customer Relations EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing

On September 26, at the Balmoral Convention Centre in Lagos, an extraordinary event unfolded that captured the spirit of innovation and achievement in Nigeria’s marketing, advertising, and communications sectors, marking a significant milestone for the industry. The EDGE Awards, orchestrated by

Do More Apartment Rooms Encourage Higher Birth Rates?
Strategic Management Do More Apartment Rooms Encourage Higher Birth Rates?

In bustling urban centers, where skyscrapers tower and living spaces shrink, a pressing question emerges: could the addition of an extra bedroom in an apartment be the nudge young couples need to start a family, especially when cramped one-bedroom units dominate the rental market? Across major

OKX Launches USDT-Margined Futures for DASH and ZEC in 2025
Tech & Innovation OKX Launches USDT-Margined Futures for DASH and ZEC in 2025

In the fast-evolving world of cryptocurrency trading, where innovation drives competition, OKX has made waves by launching USDT-margined perpetual futures for DASH and Zcash (ZEC) on November 6, 2025. With over $500 billion in daily trading volume across global crypto markets, the introduction of

Crypto Whales Shift Focus to Digitap for Innovative Growth
Tech & Innovation Crypto Whales Shift Focus to Digitap for Innovative Growth

Setting the Stage for a New Crypto Era In the dynamic realm of cryptocurrency markets, a staggering trend has emerged in 2025: large-scale investors, commonly known as crypto whales, are diverting substantial capital from established giants like Solana (SOL) and Ethereum (ETH) to an innovative

Why Are Americans Drinking Less and Impacting Heartland Wineries?
Marketing & Customer Relations Why Are Americans Drinking Less and Impacting Heartland Wineries?

The fabric of American drinking culture is undergoing a profound transformation, with a noticeable decline in alcohol consumption sending shockwaves through the wine industry, particularly in the often-overlooked Heartland regions like Iowa, Texas, southern Illinois, and Michigan. This shift,

How Can Brands Connect with Indonesia’s Diverse Gen Z?
Marketing & Customer Relations How Can Brands Connect with Indonesia’s Diverse Gen Z?

In a rapidly evolving digital landscape, Indonesia stands out as a vibrant hub of youthful energy, with Generation Z making up roughly 28% of the population and emerging as a powerful force shaping cultural and consumer trends. This demographic, known for its tech-savvy nature and dynamic

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