PR

Nigeria Urges D-8 Nations to Strengthen Media Collaboration
Marketing & Customer Relations Nigeria Urges D-8 Nations to Strengthen Media Collaboration

In an era where digital platforms can shape public opinion overnight and misinformation spreads faster than ever, the call for robust media systems has never been more urgent, especially among developing nations striving for unity and progress. The Developing-8 (D-8) countries, a bloc representing

How Did Munich Re Achieve a €2 Billion Net Result in Q3 2025?
Marketing & Customer Relations How Did Munich Re Achieve a €2 Billion Net Result in Q3 2025?

Munich Re, a powerhouse in the global reinsurance and insurance sector, has delivered a staggering net result of nearly €2 billion in the third quarter of this year, marking a significant milestone in its financial journey and highlighting its strength in a competitive industry. This achievement

AI in PR: Why Original Thinking Will Command a Premium
Marketing & Customer Relations AI in PR: Why Original Thinking Will Command a Premium

In a world where technology continues to reshape industries at an unprecedented pace, the public relations sector finds itself at a fascinating crossroads with artificial intelligence leading the charge, transforming how communication strategies are developed. AI tools are automating tasks that

EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing
Marketing & Customer Relations EDGE Awards 2025 Redefine Excellence in Nigeria's Marketing

On September 26, at the Balmoral Convention Centre in Lagos, an extraordinary event unfolded that captured the spirit of innovation and achievement in Nigeria’s marketing, advertising, and communications sectors, marking a significant milestone for the industry. The EDGE Awards, orchestrated by

How Is RedNote Shaping the Future of PR Strategies?
Marketing & Customer Relations How Is RedNote Shaping the Future of PR Strategies?

In an era where digital platforms can make or break a brand’s reputation overnight, the emergence of RedNote, a Chinese app originally launched as an e-commerce hub by Shanghai-based Xingyin Information Technology, is generating significant interest among public relations professionals. As

How Can Africa Redefine Its Global Tourism Narrative?
Marketing & Customer Relations How Can Africa Redefine Its Global Tourism Narrative?

Imagine a continent brimming with vibrant cultures, breathtaking landscapes, and unparalleled wildlife experiences, yet often overshadowed by outdated stereotypes and negative perceptions on the global stage. Africa, with its immense potential as a tourism powerhouse, faces the challenge of

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