Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
US Market Braces for Tidal Wave of Crypto ETF Approvals
Strategic Management US Market Braces for Tidal Wave of Crypto ETF Approvals

The U.S. financial sector stands at the threshold of a monumental transformation as the Securities and Exchange Commission (SEC) has introduced a groundbreaking policy to fast-track approvals for cryptocurrency Exchange-Traded Funds (ETFs), a decision finalized on September 17 of this year. This

5 Tech Fixes to Slash Stress and Grow Engineering Firms
Operations 5 Tech Fixes to Slash Stress and Grow Engineering Firms

Fixed version: In the cutthroat arena of engineering and consultancy, firms are constantly battling against razor-thin budgets, unyielding deadlines, and ever-heightening client demands for efficiency and innovation, placing them at a critical juncture where embracing digital transformation is no

What the Role of the Chief Innovation Officer Looks Like in Practice
Editorial What the Role of the Chief Innovation Officer Looks Like in Practice

You’ve probably read a dozen job descriptions for a Chief Innovation Officer (CIO): “thought leader,” “transformational,” “incubator steward.” Those blurbs are useful as aspiration, but they’re also dangerously vague for managers who must fund, measure, and be accountable for innovation outcomes.

Why a Strong Dollar Is Key to U.S. Power and Prosperity
Strategic Management Why a Strong Dollar Is Key to U.S. Power and Prosperity

In an era where global economic competition defines national influence, the strength of the U.S. dollar stands as a cornerstone of American power and prosperity, extending far beyond its role as a mere medium of exchange. The dollar represents trust, stability, and the ability to shape

Unilever Redefines Leadership with Human-Centric AI Approach
Human Resources Unilever Redefines Leadership with Human-Centric AI Approach

In a world where technology often overshadows the human element, Unilever International (UI), the fast-growing arm of global consumer goods titan Unilever, is charting a different course with an ambitious target of reaching $5.85 billion in business by 2030. Having already expanded its footprint to

DOJ Warns Against Unlawful DEI Practices in New Guidance
Human Resources DOJ Warns Against Unlawful DEI Practices in New Guidance

What happens when a company's push for diversity unwittingly steps into illegal territory? Picture a university program designed to uplift underrepresented groups, only to face a federal lawsuit for excluding others based on race, creating a scenario that is no longer just hypothetical. On July 29,

S&S Activewear Unveils 2024 Sustainability Milestones
Human Resources S&S Activewear Unveils 2024 Sustainability Milestones

In an era where corporate responsibility is increasingly under scrutiny, a leading apparel and accessories distributor has taken a bold step forward with a comprehensive look at its environmental and social impact. Headquartered in Bolingbrook, Illinois, this company, with over three decades of

Resilience Training for Leaders in Crisis: A Study Protocol
Human Resources Resilience Training for Leaders in Crisis: A Study Protocol

In an era where organizational leaders confront relentless challenges ranging from global pandemics to economic upheavals, the capacity to navigate crises with composure and effectiveness has become paramount. Leadership during such turbulent times demands more than traditional skills; it requires

EY: Risk and Strategy Integration Key to Business Success
Strategic Management EY: Risk and Strategy Integration Key to Business Success

In an era where businesses face unprecedented challenges from global uncertainties to rapid technological shifts, the ability to anticipate and manage risks has become a cornerstone of sustainable growth. Imagine a company blindsided by a sudden market disruption, unable to pivot due to rigid,

AI Risks: Poisoning, Shadow AI, and Vibe Coding Dangers
Tech & Innovation AI Risks: Poisoning, Shadow AI, and Vibe Coding Dangers

The meteoric rise of artificial intelligence in business operations across the UK and US has opened up a world of possibilities, promising to revolutionize efficiency and innovation in ways previously unimaginable. Yet, beneath this shiny veneer of progress lies a troubling undercurrent of risk

Loading
Latest Articles

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later