Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
Xperi Taps Connected Cars for Real-Time Radio Analytics
Tech & Innovation Xperi Taps Connected Cars for Real-Time Radio Analytics

The long-standing challenge for broadcast radio has been its inability to provide the kind of immediate, detailed audience metrics that have become standard in the digital advertising realm, but a new platform is set to redefine how the industry measures its impact. Xperi is initiating what many

Could the GAIN AI Act Cripple U.S. Chipmakers?
Strategic Management Could the GAIN AI Act Cripple U.S. Chipmakers?

In the escalating global race for artificial intelligence supremacy, the United States is deploying a range of legislative tools to secure its lead, but the proposed GAIN AI Act presents a strategy that could prove deeply counterproductive. Introduced by Senator Jim Banks, the legislation would

Is a Tax Law Conflict Killing Innovation?
Strategic Management Is a Tax Law Conflict Killing Innovation?

A dramatic and unforeseen clash between two major pieces of U.S. tax legislation is creating an immense financial crisis for America's most innovative companies, threatening to stifle the very research and development that drives economic growth. The "One Big Beautiful Bill Act of 2025," celebrated

How Can Gantt Charts Streamline Retail Rollouts?
Operations How Can Gantt Charts Streamline Retail Rollouts?

The success of a major retail launch often hinges on thousands of interconnected tasks finishing in perfect sequence, a feat nearly impossible to manage when plans are scattered across static spreadsheets and chaotic email chains. For project managers in the fast-paced retail sector, orchestrating

Trend Analysis: Digital Wealth Management
Tech & Innovation Trend Analysis: Digital Wealth Management

The established world of private banking and asset management is undergoing a seismic transformation, as the formidable stability of traditional finance begins to merge with the disruptive potential of digital assets. The multi-trillion dollar wealth management industry is on the brink of a

Top 5 TikTok Growth Services for a Smart Investment
Financial Management Top 5 TikTok Growth Services for a Smart Investment

In the highly professionalized creator economy of 2025, the strategic allocation of capital toward audience development on platforms like TikTok has become as critical as any traditional business investment. For aspiring and established influencers navigating a digital landscape with over 1.6

WWF Cites CJ Selecta as a Global Sustainability Benchmark
Operations WWF Cites CJ Selecta as a Global Sustainability Benchmark

In the complex global food system, verifying that a product is truly free from deforestation has become one of the most significant challenges for producers and consumers alike, often leaving supply chain integrity in question. Amid this uncertainty, Brazilian soy producer CJ Selecta has achieved a

Telecoms Unlock Digital Revenue With a Dual-Speed BSS
Operations Telecoms Unlock Digital Revenue With a Dual-Speed BSS

The telecommunications landscape is caught in a fundamental conflict between digital ambition and the anchoring weight of legacy technology, forcing operators to navigate a complex transition. As Communications Service Providers (CSPs) evolve into Digital Service Providers (DSPs), they find

The PM Software Finance Marketers Use to Prove ROI
Operations The PM Software Finance Marketers Use to Prove ROI

Unifying a team of more than fifty marketing professionals into a single, high-impact force presents a significant challenge, especially within the highly regulated and data-driven financial services industry. While individual teams specializing in content, creative, and customer acquisition may

How to Vet Any Charity Using the Forbes Method
Strategic Management How to Vet Any Charity Using the Forbes Method

The Challenge of Charitable Giving and a Data-Driven Solution In an era saturated with appeals for support across every conceivable platform, from social media streams to direct mail, prospective donors are faced with the overwhelming task of choosing where to direct their funds among more than two

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