Marketing & Customer Relations

Navigating Structural Conflict in Family Business Governance
Marketing & Customer Relations Navigating Structural Conflict in Family Business Governance

Family businesses often face unique challenges in governance and decision-making. One particularly complex issue is structural conflict, which arises from governance structures and legal agreements rather than individual behavior or relationships. Understanding and addressing these conflicts is

How Can You Effectively Navigate Organizational Power Dynamics?
Marketing & Customer Relations How Can You Effectively Navigate Organizational Power Dynamics?

Think about the ocean. On the surface, it seems serene, but deep below, currents guide everything that happens above; this is exactly how power dynamics work within organizations. They may appear invisible, but they shape everything from decision-making to company culture. Power dynamics refer to

Will Marketers Balance AI with Human Touch in 2025 Customer Strategy?
Marketing & Customer Relations Will Marketers Balance AI with Human Touch in 2025 Customer Strategy?

In the rapidly evolving landscape of marketing, the year 2025 presents a pivotal moment for brands and marketers. The integration of Artificial Intelligence (AI) with human touch is at the forefront of discussions, as businesses strive to create meaningful and personalized customer experiences.

Digital Brand Identity Boosts Trust and Loyalty in Finance
Marketing & Customer Relations Digital Brand Identity Boosts Trust and Loyalty in Finance

The financial services sector is undergoing a significant transformation driven by digital innovation. In this evolving landscape, the role of digital brand identity has become crucial in building trust and fostering customer loyalty. This article explores the importance of a strong digital brand

Unified Commerce Platforms Revolutionize Retail Efficiency and Growth
Marketing & Customer Relations Unified Commerce Platforms Revolutionize Retail Efficiency and Growth

The retail industry is standing at a significant crossroads, facing a decision between piecing together fragmented point solutions or embracing the holistic integration of unified commerce platforms. The latter option is proving to be a more advantageous choice, highlighted by research that shows

Balancing Intuition and KPIs for Sustainable Growth in Research Agencies
Marketing & Customer Relations Balancing Intuition and KPIs for Sustainable Growth in Research Agencies

The inaugural Market Research Society (MRS) Leaders Forum in London brought together research agency owners and industry leaders to discuss strategies for achieving financial growth and embedding innovation within research agencies. The central theme of the event was the imperative for research

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