Tag: analytics

November 2, 2022

You are a business owner but aren’t in the tech industry, so why would you need to focus heavily on adapting technology in your daily workflow? Some people may say you don’t need to. However, I’m here to put a […]

August 30, 2022

Choosing the right software as a service (SaaS) tools for your business can prove to be a Herculean task. Whether it’s for accounting, marketing or HR, it’s important to choose software that will grow with your business and offer ongoing […]

February 18, 2022

According to niche research, almost three-fourths of Instagram users have bought something that appeared on their feed. Instagram has 700 million users, who are active daily. You do the math. The potential customer base is huge. So is the competition. […]

February 16, 2022

Customer analytics is an important part of any business’s operational and marketing strategies. The insights you gather from customers can be incredibly beneficial and help you make improvements to your business. With the wealth of data the average business accumulates […]

January 28, 2022

Companies depend on data to respond to evolving needs, improve customer relationships, and reduce the risks that threaten business operations. Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. That […]

January 5, 2022

One of the best ways to reach more clients and help your business grow is to use social media. Creating social media content on a routine basis is a fantastic way to engage with your consumer base while also making […]

November 24, 2021

Building a brand online can be a tricky business. But the benefits can be incredible and there’s no better time to get started than now. Here’s a quick start guide of what you need to do to make your online […]

November 8, 2021

Analytics are extremely insightful tools that are available for you to use to improve your business by attracting new customers, improving your website experience, learning more about your customers, and so much more. At Bookmark, all of your analytics can […]

November 5, 2021

The challenge that all the corporate face is not how to gather data but, how to structure the same, or what are the tools that could use to analyze the same, rather how to identify the questions we wish to […]

October 26, 2021

Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces […]

October 7, 2021

The content on your website is what builds relationships with your audience and leads them to take the action you want them to take. If your website isn’t working to achieve this goal, there’s a good chance the problem is […]

October 6, 2021

Take advantage of the huge benefits of email marketing to expand your business and increase sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing […]

October 5, 2021

Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post […]

September 24, 2021

We live in an age where it’s become common practice to track everything — your sleep, your steps, your macros. And this method of keeping an eye on details is then used to make data driven decisions: Going to bed […]

September 22, 2021

You hear a lot about analytics these days: how brands need to use “the numbers” to create content and advertising campaigns. It’s supposed to make you more efficient: analytics tell you what worked and what didn’t so you can create […]

April 21, 2021

In an evolving era of digitalization, the warehousing industry has undergone a foundational shift toward advanced technology adoption. Over the past decade we’ve seen traditional and manually operated warehouses and supply chains revolutionized by innovative technologies. Artificial Intelligence (AI) and machine […]

April 20, 2021

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]

April 9, 2021

Good morning, Marketers, how will you navigate the challenges and opportunities we face around data? On one hand, consumers demand transparency and accountability over who collects their data and how it’s used, and new legislation is helping to codify this […]

February 14, 2020

Pursuing a local target audience will get you the business you want with the lowest investment of time or money. A local SEO strategy, by default, focuses on a target audience. The audience may or may not be bound by […]

May 7, 2019

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves […]