Strategic Planning

How Is Amazon DSP Challenging Ad-Tech Giants?
Marketing & Customer Relations How Is Amazon DSP Challenging Ad-Tech Giants?

In the ever-evolving realm of digital advertising, Amazon’s Demand-Side Platform (DSP), a cornerstone of Amazon Ads, has surged to prominence as a formidable disruptor, taking on established titans like Google Display & Video 360 and The Trade Desk. This rise isn’t just a footnote in the ad-tech

Synthetic Viscose Fiber Market to Hit $37.4B by 2034?
Marketing & Customer Relations Synthetic Viscose Fiber Market to Hit $37.4B by 2034?

The synthetic viscose fiber industry stands at a pivotal moment, with projections estimating a remarkable climb to a $37.4 billion valuation by 2034, driven by a steady compound annual growth rate (CAGR) of 7% from the current $19.0 billion base in 2025. This growth trajectory reflects a burgeoning

Brand Licensing Services: Business Opportunities for 2025
Marketing & Customer Relations Brand Licensing Services: Business Opportunities for 2025

In the ever-evolving landscape of global commerce, brand licensing services have emerged as a powerful avenue for unlocking the value of intellectual property, connecting iconic brands with eager markets through strategic partnerships. As the industry gains momentum in 2025, it presents a wealth of

How Will Unilever’s Sustainability Evolve After CSO Exit?
Strategic Management How Will Unilever’s Sustainability Evolve After CSO Exit?

In a rapidly changing corporate landscape, the departure of a key executive can signal a turning point for a company’s strategic direction, especially when it involves a role as pivotal as Chief Sustainability Officer at a global giant like Unilever. The London-based multinational, renowned for its

Why Should U.S. Firms Move Beyond Dollar-Only Trade?
Strategic Management Why Should U.S. Firms Move Beyond Dollar-Only Trade?

For decades, the U.S. dollar has reigned supreme as the backbone of international trade, often viewed as the ultimate symbol of financial stability and reliability in global markets. Its position as the world’s reserve currency has led countless American companies to adopt a dollar-only approach

How Is AI Transforming Food Science Without Replacing Jobs?
Strategic Management How Is AI Transforming Food Science Without Replacing Jobs?

In an era where technology is reshaping industries at an unprecedented pace, the food and beverage (F&B) sector stands out as a field undergoing a profound transformation through artificial intelligence (AI). Far from being a threat to the roles of food scientists, AI is emerging as a vital ally in

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