Analytics

How Did Atrium Elevate Wounded Warrior Project's Data Analytics?
Tech & Innovation How Did Atrium Elevate Wounded Warrior Project's Data Analytics?

In a strategic move to enhance their data and analytics capabilities, the Wounded Warrior Project® (WWP) embarked on a partnership with Atrium’s Elevate managed services team. Over nine months, this collaborative effort resulted in a significant transformation, marked by the delivery of over 20 pr

Boost Email Marketing: Key Trends for Australian SMEs
Marketing & Customer Relations Boost Email Marketing: Key Trends for Australian SMEs

Email marketing has been a cornerstone of digital marketing for nearly 25 years and is still evolving. For Australian SMEs, keeping up with the latest trends is crucial to stay competitive. With the global market for email marketing projected to expand significantly from USD 11.5 billion in the

How Can Pulse Elevate Digital Product Delivery at Studio Graphene?
Strategic Management How Can Pulse Elevate Digital Product Delivery at Studio Graphene?

In an industry where efficiency and quality are paramount, Studio Graphene has unveiled Pulse, a bespoke technology platform aimed at enhancing digital product delivery. Pulse has been designed to optimize every stage of project development by providing insightful analytics and tracking performance

Can Middleware Modernize Legacy Systems in Private Market Firms?
Operations Can Middleware Modernize Legacy Systems in Private Market Firms?

The rapid technological advancements in financial services have highlighted the challenges posed by outdated legacy systems, especially in private market firms. These firms are increasingly seeking ways to modernize their processes to stay competitive and scalable. Gareth Lewis, Founder and

Is AI the Future of Brand Marketing Efficiency and Creativity?
Marketing & Customer Relations Is AI the Future of Brand Marketing Efficiency and Creativity?

With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. During an insightful discussion, Marco shared his thoughts on Google Cloud's recent unveiling of AI-driven tools at the Next ’25 conference, and how they represent a transformative a

How Melissa Sanasie Masters Digital Marketing with Storytelling
Marketing & Customer Relations How Melissa Sanasie Masters Digital Marketing with Storytelling

Melissa Sanasie’s journey in digital marketing is a tale of blending data-driven strategies with creative storytelling to foster brand growth. From her early days in Toronto, where she nurtured her passion for marketing, to her current influential role at Shopify, Melissa has amassed a wealth of e

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