Sales

How Will Salesforce's $1.5B Genesys Deal Transform AI in CX?
Marketing & Customer Relations How Will Salesforce's $1.5B Genesys Deal Transform AI in CX?

In a groundbreaking move that’s set to redefine the customer experience (CX) landscape, Salesforce and ServiceNow have jointly invested $1.5 billion in Genesys, a trailblazer in AI-powered experience orchestration. This significant financial commitment, evenly divided between the two tech

Is Starbucks Poised for a Turnaround Despite Sales Slump?
Marketing & Customer Relations Is Starbucks Poised for a Turnaround Despite Sales Slump?

Starbucks, the global coffee powerhouse, finds itself navigating turbulent waters as recent financial reports paint a concerning picture of declining performance in key markets, raising questions about its future. In the fiscal third quarter, global comparable-store sales dipped by 2%, marking the

Can Starbucks' Turnaround Plan Boost Struggling Sales?
Marketing & Customer Relations Can Starbucks' Turnaround Plan Boost Struggling Sales?

Starbucks is taking aggressive measures to revitalize its sales as it continues to face declining same-store sales in the United States. This challenge, marked by a persistent 2% dip during fiscal Q3, underscores the urgency for the coffee giant to make impactful changes fast. CEO Brian Niccol

How Can TikTok Creators Maximize Earnings Through Affiliates?
Marketing & Customer Relations How Can TikTok Creators Maximize Earnings Through Affiliates?

TikTok, with its massive user base of over a billion active users, has become a fertile ground for content creators aiming to leverage their influence. Affiliate marketing emerges as a lucrative avenue, enabling creators to earn through commissions on products they promote. This method transforms

Is Nestlé's Strategy Enough for Long-Term Growth?
Marketing & Customer Relations Is Nestlé's Strategy Enough for Long-Term Growth?

In a rapidly evolving marketplace, multinational corporations like Nestlé find themselves at a critical juncture as they navigate financial pressures and strategic initiatives aimed at long-term growth. Nestlé's half-year financial results for the current year reveal a multi-faceted narrative,

Join CDC Gaming as New Advertising Manager in Las Vegas
Marketing & Customer Relations Join CDC Gaming as New Advertising Manager in Las Vegas

Positioned at the forefront of North America's gambling industry, CDC Gaming is seeking a dynamic and proactive professional to fill the position of Advertising Manager, following the anticipated retirement of the current manager. This pivotal role, set to commence on September 8, 2025, offers a

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