Situated within McGill University's Bensadoun School of Retail Management (BSRM), the DataSphere Lab stands as a burgeoning hub of innovation in the fields of data science and artificial intelligence (AI). Melding the academic rigor of McGill with real-world industry applications, the lab aims
Blockchain technology has revolutionized various sectors, and multi-level marketing (MLM) is no exception. However, combining these two domains brings unique challenges that require innovative solutions. One of the most pressing issues is managing referral programs efficiently. This is where
Indoor advertising in shopping malls continues to prove its effectiveness, even amidst the growing dominance of digital marketing in the consumer landscape. Despite the widespread adoption of online shopping, mall advertisements have managed to capture significant consumer attention and drive
The Investment Fund for Scotland (IFS) has recently earmarked £750,000 in equity funding for Corporate Modelling Services Ltd (CMS), a Glasgow-based firm that specializes in workforce optimization software. This financial boost aims to bolster CMS's already impressive platform and extend its
Fitness studio owners often have a deep passion for health and fitness but may lack the same enthusiasm for managing sales. The need to maintain a robust membership funnel is crucial for sustainability, but this task proves challenging. Common struggles include finding affordable, skilled
The transformative impact of customer experience in the Electronic Point of Sale (EPOS) industry has never been more evident than it is today. Leading this charge is Chris Jackson, the Chief Technical Officer (CTO) of WRS Systems. His insights reveal how optimizing the customer journey leads to
