Tag: sales

October 27, 2022

In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some […]

October 6, 2022

The impact of inflation is highlighted in a new global report by Meta, the parent company of Facebook. According to the report, inflation and rising costs of inputs are emerging challenges for most Small and Medium-sized Businesses (SMBs). The analysis […]

October 4, 2022

Are you interested in growing your small business but struggling to succeed due to an ocean of competition? If so, you’re not alone. New leaders and marketers across all industries want to see their brand shine. However, this isn’t easy […]

October 3, 2022

Your brand is more than just your product or service. It’s the story you tell about your business — the why behind what you do. And being able to tell that story consistently is essential to connecting with your audience. […]

August 29, 2022

It’s tough to make your marketing stand out any day of the year. It’s especially difficult around major holidays like Labor Day weekend, when seemingly every business is fighting for your customers’ attention. But it’s doable. Here are five unique […]

August 23, 2022

Shopify is trying to bring small businesses together with Shopify Collabs, which aims to make it simple for creators to monetize while giving merchants a new sales and marketing channel. Shopify Collabs Wants to Connect Small Business Merchants and Creators […]

August 18, 2022

Starting a business brings with it great opportunities as well as challenges. Capitalizing on these opportunities means understanding these challenges. And the best way of doing this is by taking online business courses for entrepreneurs. Taking these courses will allow […]

August 12, 2022

Sales is an art. It’s a delicate balance of persuasion, psychology and understanding of human nature. And like any art, it takes years of practice to perfect. At the age of 16, I launched my first business. It was a […]

August 4, 2022

Customer retention is one of the most important factors you must consider as a small business owner. Getting new customers is a great feeling, but plenty of advantages come with retaining people who’ve already made a purchase on your website. […]

July 27, 2022

What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to […]

July 26, 2022

Some businesses focus too much on new customer acquisition and neglect repeat sales. The goal and allocation of resources are dedicated to bringing in new customers, rather than cultivating the customers who have already given them business. In a competitive […]

July 22, 2022

It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign […]

July 20, 2022

Growing their business is a critical goal for many business owners. But the process can be complex and confusing — especially if it involves nexus. The Sales Tax Institute defines sales tax nexus as “the level of connection between a […]

July 12, 2022

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]

July 6, 2022

As you can imagine, there are all sorts of regulations involved with the sale of alcoholic beverages. If you’re going to sell alcohol, licensing requirements vary greatly. For example, if you’re going to run a liquor store, you’ll need a […]

July 5, 2022

One negotiating technique you see used all the time is what I like to call the nibble. This occurs after you’ve shaken hands to close a deal, and just as you’re getting ready to sign the papers to make it […]

April 13, 2022

When determining your marketing budget, there are several key factors to consider. Marketing encompasses everything from branding and website development to communications and sales. It is a big header, and each component needs to be well thought out to ensure […]

April 12, 2022

Food truck festivals are events where visitors can sample foods from various businesses and enjoy other activities and entertainment. For food trucks, these events provide the opportunity to showcase your menu items to interested customers. Here’s what you need to […]

March 15, 2022

As a business owner, you want to keep your customers happy. That’s because happy customers are also advocates for your business. One way you can leverage existing customers to grow your business is by choosing the best referral marketing tools. […]

March 8, 2022

Here’s a situation familiar to anyone in franchising: You (or someone in your sales team) are in touch with a potential customer. Maybe you’re a franchisee trying to sell them a product. Maybe you’re a franchisor trying to sell a […]