Marketing plays a crucial role in multiple business facets, one of the most significant being its impact on pricing power and profitability. With the rising pressure on marketers to demonstrate clear, tangible results, understanding this dynamic relationship has never been more critical. As
With decades of experience in management consulting, Marco Gaietti is a seasoned expert in Business Management. His expertise spans a broad range of areas, including strategic management, operations, and customer relations. Today, we delve into Marco's thoughts on leading Enlil and driving
Zoom has recently introduced several enhancements aimed at boosting productivity and efficiency within organizations. These innovations include Workflow Automation, AI Companion, Zoom Clips avatars, and more, each designed to streamline operations and reduce the burden of repetitive tasks. These
The meteoric rise of e-commerce giant Amazon has created unprecedented opportunities for digital entrepreneurs to thrive in an increasingly competitive online market, and one of the key drivers of this success is the Fulfillment by Amazon (FBA) program. FBA allows independent sellers to utilize
In today's competitive market, businesses must focus on retaining their existing customers to drive sustainable growth and profitability. It's not enough just to attract new customers; the real challenge lies in keeping them and turning them into loyal patrons. This article explores six
As consumers, most of us dislike receiving unsolicited calls from sales representatives attempting to sell us products or services we never asked for. Yet, telemarketing persists because it remains an efficient sales tool proven to yield results. Despite the aversion, cold calling continues because
