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Commanding a Premium Franchise Sale in a Cautious 2024 Private Equity Investment Climate

January 19, 2024

In the dynamic world of private equity (PE) transactions, the landscape for selling franchise businesses in 2024 presents a nuanced picture. According to industry insights from Pitchbook, the valuation of PE exits in 2023 significantly trailed the heights achieved in the boom year of 2021, registering at only 70% of the peak values. This trend suggests that the frenzied market of recent years has given way to a more sober and cautious approach from buyers.

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